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Learner Reviews & Feedback for Advertising and Society by Duke University

4.7
stars
929 ratings

About the Course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Top reviews

LV

Jul 27, 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

Jun 14, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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151 - 175 of 221 Reviews for Advertising and Society

By Devin F

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Apr 2, 2021

I enjoyed this course!

By Z. Ä° K

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Feb 12, 2021

a very useful course

By MERTHANAKGUMUS

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Jan 15, 2021

Güzel ve etkiliydi.

By Pranay J

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May 7, 2020

very helpful course

By Pankaj k

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Oct 30, 2019

very useful subject

By Prashant K

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Apr 28, 2019

Very vast knowledge

By Chris L

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Mar 20, 2018

Excellent materials

By Ramila

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Jul 21, 2024

Every thing its ok

By Zeynep M T

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Feb 7, 2022

BEST TEACHER EVER!

By Nguyen T T

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Aug 15, 2018

very useful course

By Vaishali S

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Aug 2, 2020

VERY INFORMATIVE.

By Anna Z

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Feb 24, 2019

Very interesting!

By Andrea M G

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May 31, 2017

Excellent course.

By K. N K

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Jul 22, 2020

EXCELLENT COURSE

By Iashvili N

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Nov 20, 2017

the best course

By Ksenia T

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Jan 16, 2017

It is amazing!

By Siddhi

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Jul 31, 2022

great course

By Himanshu S

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Jun 11, 2020

Great course

By Athmi B D

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May 22, 2020

No comments

By Holly K

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Oct 18, 2022

Loved it!

By Neemtallah S

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Nov 26, 2020

i love you

By MIGUEL A M P

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Sep 23, 2020

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By LÆ°u Q D

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Aug 31, 2017

very good

By Aditya R

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Jun 5, 2017

Very good