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Retail Management Strategies: Apply & Analyze

This course is part of Retail Management Mastery: Strategy, Analysis & Success Specialization

Instructor: EDUCBA

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

6 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain retail foundations and align objectives with strategy.
Apply PSLSE and SWOT to evaluate market and competition.
Assess location DNA, catchment areas, and site portfolios.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Retail Management Mastery: Strategy, Analysis & Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By completing this course, learners will be able to explain the foundations of retail management, analyze company objectives, evaluate strategic milestones, apply PSLSE and SWOT frameworks, and assess location intelligence for retail success.

The course begins with an in-depth exploration of Retail Management fundamentals, covering its definition, chronology, and essential complements. Learners will examine how company overviews and mission statements guide organizational direction, while IRIC mileposts provide structured checkpoints for decision-making. In the second module, the focus shifts to applied insights, where participants interpret key market observations, apply strategic frameworks like PSLSE and SWOT, and evaluate the competitive landscape. Advanced lessons equip learners to conduct catchment area analysis, identify location DNA, and build site assessment portfolios for optimal retail placement. What makes this course unique is its case study–driven approach, featuring a haute couture and personal grooming retail chain in France. This real-world example ensures learners not only understand theoretical concepts but also gain the skills to apply, analyze, and evaluate strategies in practical contexts. By the end, learners will be equipped with the knowledge and tools to make data-driven retail decisions that enhance competitiveness and drive long-term success.

Module details

This module introduces learners to the fundamentals of retail management, including its definition, history, strategic complements, and company case context. Students will explore mission statements and structured milestones to understand how retail decisions are framed and directed toward achieving organizational objectives.

What's included

9 videos4 assignments

9 videosTotal 63 minutes

Introduction to Case Study5 minutes
Retail Management Definition7 minutes
Retail Management Chronology8 minutes
RM Complements3 minutes
Company Overview6 minutes
Mission Statements8 minutes
IRIC Mileposts11 minutes
IRIC Mileposts Continue6 minutes
Objective9 minutes

4 assignmentsTotal 60 minutes

Setting the Stage10 minutes
Building the Core10 minutes
Strategic Milestones10 minutes
Graded - Foundations of Retail Strategy30 minutes

This module advances into applied tools and frameworks for retail management. Learners will gain insights into market observations, strategic approaches, and environmental analysis. They will also evaluate competitive landscapes and apply location intelligence methods to assess catchment areas and site selection for optimal retail performance.