In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
Quantitative Research
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Quantitative Research
This course is part of Market Research Specialization
Instructors: Susan Berman
31,976 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.4
(308 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 17 hours
Learn at your own pace
88%
Most learners liked this course
What you'll learn
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
Skills you'll gain
Details to know
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Assessments
11 assignments
Taught in English
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This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.
What's included
13 videos4 readings1 assignment2 discussion prompts
In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.
What's included
12 videos4 readings1 assignment2 peer reviews1 discussion prompt
In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
What's included
12 videos3 readings6 assignments1 discussion prompt
In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
What's included
10 videos3 readings3 assignments1 peer review1 discussion prompt
Instructors
Instructor ratings
4.4 (58 ratings)Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
Coursera Instructor Network
Johns Hopkins University
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