In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one.
Product Management: An Introduction
Product Management: An Introduction
This course is part of multiple programs.
Instructors: Matt Versdahl
43,270 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(487 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 13 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.
Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.
Investigate “value creation” and the contributions of the product manager that potentially add value to a product.
Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
11 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
In this module, you will learn about the role of the product manager and the key skills that are important for success. You will learn about a product manager's responsibilities and persona. You will also list the skills, knowledge, and business acumen required to be an effective product manager.
What's included
10 videos2 readings2 assignments1 discussion prompt5 plugins
In this module, you will be introduced to product and product management. You will learn about what a product is and what a typical day in the life of a product manager looks like. You will also learn which personality traits are most critical for a product manager, what the role of a product manager looks like in an organization, and what kind of challenges the product managers face. Next, you will focus on the life cycle of a product. You will learn about the four phases of the product lifecycle, the seven-step product management lifecycle, and the key deliverables of the product management life cycle. You will also learn about the most critical tasks product managers accomplish, the key functional area expertise that they must have, and the key roles and stakeholders they must collaborate with.
What's included
13 videos1 reading3 assignments1 discussion prompt6 plugins
In this module, you will learn about the fundamental concepts of product management. It focuses on value creation. You will learn about value creation and entrepreneurship and the connection between a product manager and an entrepreneur. You will also learn about critical thinking and the product manager. It also introduces you to the product management and marketing body of knowledge or ProdBOK. It has a practice quiz on product management opportunities. It also focuses on the link between portfolio management and project management. You will learn about the portfolio approach, its benefits and challenges, and the challenges to develop a product strategy effectively. You will also learn where the roles of a product manager and project manager intersect. It also covers project management’s predictive and adaptive lifecycles and a product manager’s role.
What's included
11 videos1 reading3 assignments1 discussion prompt5 plugins
In this module, you will explore the product management opportunities and certifications. It summarizes the current employment opportunities in today’s work environment and covers the Product Management and Marketing Body of Knowledge (ProdBOK) and the Association of International Product Marketing and Management (AIPMM). You will also learn about the best way to prepare for a product manager role and the background experience required to become a product manager. It also covers certifications and resume building. You will learn about the certificates available in the product management career.
What's included
4 videos1 reading2 assignments1 discussion prompt4 plugins
Welcome to Module 5. This module introduces your final project. You will analyze a product management scenario, after that, you are expected to give a retrospective of the team's successes and areas of improvement related to the product development team. Additionally, you will attempt a 25-question graded quiz to assess your comprehension of the key concepts taught in the course. We end the module with our congratulations and recommend the next steps to continue your product management journey.
What's included
2 readings1 assignment2 plugins
Instructors
Instructor ratings
4.5 (129 ratings)2 Courses47,904 learners
Offered by
Recommended if you're interested in Support and Operations
Coursera Instructor Network
University of Maryland, College Park
Coursera Project Network
University of Maryland, College Park
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
487 reviews
- 5 stars
74.94%
- 4 stars
15.07%
- 3 stars
6.51%
- 2 stars
2.24%
- 1 star
1.22%
Showing 3 of 487
SS
5
Reviewed on May 30, 2024
The learning experience was great, and the contents are tailored as per the industry requirements.
IS
4
Reviewed on Oct 14, 2024
Not enough information about foundations of Product management
B
5
Reviewed on Jun 8, 2024
This a an easy to understand course into learning Product Management. It breaks down fundamental step by step product management processes.
New to Support and Operations? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.