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There are 2 modules in this course
Turn raw data into stories that drive action. In today's data-rich environment, analytics professionals who can transform complex findings into compelling narratives hold the keys to organizational influence and strategic impact.
This Short Course was created to help data analysts and product analysts bridge the gap between technical analysis and executive decision-making.
By completing this course, you'll be able to structure your insights using proven storytelling frameworks, connect quantitative user data to qualitative personas, and present recommendations that resonate with stakeholders and drive immediate prioritization decisions.
By the end of this course, you will be able to:
Organize analytical insights into presentations using the Situation-Complication-Resolution narrative framework
Create narratives that link user cohorts to personas to inform strategic prioritization
This course is unique because it combines data science rigor with storytelling craft, teaching you to become the translator between complex analytics and actionable business strategy.
To be successful in this course, you should have experience with data analysis tools and basic understanding of user segmentation concepts.
Learners will master the fundamentals of transforming technical analytics into compelling business narratives using proven storytelling structures.
What's included
3 videos1 reading1 assignment
Show info about module content
3 videos•Total 20 minutes
Data Storytelling Transforms Analytics Careers•3 minutes
The Situation-Complication-Resolution Framework for Analytic•8 minutes
Building S-C-R Analytics Presentations Step-by-Step•9 minutes
1 reading•Total 10 minutes
Building Narrative Tension: Advanced Techniques for Analytics Presentations•10 minutes
1 assignment•Total 5 minutes
Data Storytelling Framework Mastery Check•5 minutes
Module 2: Persona-Linked Prioritization Strategy
Module 2•1 hour to complete
Module details
Learners will develop advanced skills in connecting quantitative user segmentation data to qualitative personas for strategic decision-making and stakeholder communication.
What's included
3 videos1 reading3 assignments
Show info about module content
3 videos•Total 27 minutes
Connecting User Cohorts to Strategic Personas•9 minutes
Communicating Persona-Linked Insights to Stakeholders•7 minutes
Analyzing User Cohorts and Persona Connections in Practice•11 minutes
1 reading•Total 10 minutes
Strategic Prioritization Through Persona-Data Integration•10 minutes
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.