Fundação Instituto de Administração
Pesquisa de Mercado com Métodos Qualitativos

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Fundação Instituto de Administração

Pesquisa de Mercado com Métodos Qualitativos

Vitor Nogami

Instructor: Vitor Nogami

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

38 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

38 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

27 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estratégia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

Neste módulo, serão abordadas as principais diferenças entre a pesquisa qualitativa e pesquisa quantitativa, destacando como é possível selecionar o tipo de pesquisa mais adequada para responder o problema de pesquisa que a organização definiu como prioritário.

What's included

6 videos12 readings7 assignments

Neste módulo, serão apresentadas algumas técnicas de pesquisa qualitativa.

What's included

6 videos13 readings7 assignments

Neste módulo, serão apresentadas outras possíveis técnicas de pesquisa qualitativa.

What's included

6 videos13 readings7 assignments

Neste módulo, serão abordadas as principais formas de analisar e apresentar os dados e informações de uma pesquisa.

What's included

5 videos10 readings6 assignments

Instructor

Vitor Nogami
Fundação Instituto de Administração
2 Courses264 learners

Offered by

Recommended if you're interested in Marketing

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