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If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

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This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Product Management For UX People

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Product Management For UX People

Instructor: Packt - Course Instructors

Included with

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11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Clear insights into the role and responsibilities of product managers
Practical guidance for career transitions and skill development
Actionable strategies for collaboration and leadership growth

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

11 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 11 modules in this course

In today’s fast-paced product world, UX professionals looking to transition into product management need a clear and actionable roadmap. This course explores how UX skills directly align with product management roles, offering a guide to successfully navigate this career shift. Understanding the core responsibilities of a product manager and the key strategies to thrive in this field is crucial for anyone looking to make a successful transition.

By the end of the course, you will have a comprehensive understanding of product management concepts and gain valuable insights into aligning UX expertise with product responsibilities. You will also develop practical skills that will help you collaborate effectively across teams and ensure customer-centric product outcomes. What sets this course apart is its combination of real-world applications with theoretical frameworks, ensuring you gain both foundational knowledge and hands-on strategies. You’ll learn not just how to manage products but also how to effectively lead cross-functional teams and deliver value. This course is designed for UX professionals, including practitioners, researchers, and designers, who are considering a move into product management. While no prior product experience is required, a background in UX is recommended to make the most of the content. Copyright @2022 Christian Crumlish. All rights reserved. Originally published by Rosenfeld Media, LLC. This course edition is published by Packt Publishing under license from Rosenfeld Media LLC. No part of this material may be reproduced, distributed, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without prior written permission from the author or the publisher.

In this section, we separate product managers from project managers and product owners, explore how they create value, and review the backgrounds and traits shared by leading practitioners.

What's included

2 videos3 readings1 assignment

In this section, we explore motivations for becoming a product manager, break down a typical tech PM day, and assess whether your quantitative and broader skills truly fit the role.

What's included

1 video2 readings1 assignment

In this section, we map UX competencies to product management, differentiate daily PM versus design responsibilities, and practice structured decision frameworks enabling iterative, customer-centric solutions.

What's included

1 video5 readings1 assignment

In this section, we explore sprint cadences, shared Definition of Done, retrospective-driven improvements, and evidence-based estimation to align engineers, negotiate realistic timelines, and deliver high-quality features predictably.

What's included

1 video5 readings1 assignment

In this section, we learn about identifying and targeting specific markets. We also consider how to ensure a product fits a certain market, and how to prepare to take your product to market.

What's included

4 readings1 assignment

In this section, we embed instrumentation, implement SQL queries, and dissect AARRR funnels to pinpoint drop-offs, converting raw data into actionable insights that drive growth, engagement, and retention.

What's included

1 video1 reading1 assignment

In this section, we transform product assumptions into testable hypotheses, rank experiments by impact-versus-effort, and select appropriate designs-from concierge or fake-door to partial rollouts-while interpreting statistical significance for evidence-based decisions.

What's included

1 video5 readings1 assignment

In this section, we translate profit-loss insights into product moves, architect staged revenue models for scaling, and chart full lifecycle plans from launch through optimization to sunsetting.

What's included

1 video1 reading1 assignment

In this section, we analyze Product-UX overlaps, outline techniques to ease collaborative tension, align user value with strategic goals, and position hybrid designers within evolving cross-functional organizations.

What's included

1 video1 reading1 assignment

In this section, we build outcome-driven Now-Next-Later roadmaps, apply evidence-based prioritization frameworks, and practice diplomatically saying no to non-strategic requests, ensuring alignment with product strategy and measurable objectives.

What's included

1 video5 readings1 assignment

In this section, we learn to align information architecture, craft compelling internal pitches, and implement cross training that keeps your product team agile during evolving business demands.

What's included

1 video4 readings1 assignment

Instructor

Packt - Course Instructors

Packt

1,888 Courses517,752 learners

Offered by

Packt

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

Product Management For UX People

Product Management For UX People

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

There are 11 modules in this course

What Exactly Does a Product Manager Do

What's included

Do You Want to Be a Product Manager?

What's included

UX Skills That Carry Over

What's included

Wrangling Engineers

What's included

The Business of Product Is Business

What's included

Product Analytics: Growth, Engagement, Retention

What's included

Testing Hypotheses with Experiments

What's included

Getting the Money

What's included

Healthy Collaborative Tension on the Product UX Spectrum

What's included

Roadmaps and How to Say "No"

What's included

Chief Information Architect

What's included

Instructor

Offered by

Explore more from Design and Product

Strategic Product Management

Product Management: Foundations & Stakeholder Collaboration

Fundamentals of Product Management

Advanced UX Strategies for Product Managers

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Save on skills that make you shine with 40% off 3 months of Coursera Plus

Drive your business forward and empower your teams

Frequently asked questions

Can I preview a course before enrolling?

When will I have access to the lectures and assignments?

What will I get when I enroll?

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