Master the data-driven approach to social media management that transforms scattered posting into strategic, measurable campaigns. This Short Course was created to help digital marketing professionals accomplish systematic content scheduling and performance optimization.
Optimize Social Media with Data-Driven Insights
Optimize Social Media with Data-Driven Insights
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Strategic content scheduling with proper asset management and tracking codes creates a foundation for measurable social media success.
Performance analysis reviews engagement, reach, and content results to uncover optimization opportunities and improve outcomes.
Data-driven decision making in social media involves correlating content attributes with audience engagement to inform future content strategies.
Consistent measurement and optimization cycles enable continuous improvement of social media ROI and audience growth.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2026
Taught in English
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Build your subject-matter expertise
This course is part of the Digital Marketing Operations & Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master the foundational skills of systematic social media management by implementing professional scheduling tools to create structured content calendars with proper tracking and asset organization.
What's included
3 videos1 reading2 assignments
Learners will develop expertise in systematic performance analysis by interpreting social media analytics data, identifying optimization opportunities, and creating actionable recommendations that improve campaign effectiveness and audience engagement.
What's included
1 video2 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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