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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,320 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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751 - 775 of 855 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Albar E Z

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Jan 22, 2020

Good content information overall. The teaching dynamics is a bit boring.

By Phoebe Y

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Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

By Nicholas L

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Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

By Sharon S

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Jun 12, 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

By Bernd K

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Aug 22, 2022

A good introduction course. The interview moduls are not so helpful.

By Jordi R

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Jan 18, 2017

Very interesting subject, although there were some difficult topics!

By Abhinav S

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Mar 11, 2022

A great way to understand the thought proccess of consumer.

By aparna b

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Jun 27, 2017

great perspective into the world of business and psychology

By Vishak

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Sep 10, 2017

Good insights about Neuromarketing & Consumer behaviour

By Kolitha D

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May 8, 2017

This is a very good introductory course for this field.

By FERNANDO I D

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Aug 22, 2024

Muy bueno aunque los subtitulos un poco aleatorios.

By Moses N

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Jun 26, 2017

I found the course interesting and I enjoyed myself

By Mousumi B

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Jun 8, 2021

It was a very interesting and well designed course

By Tetiana K

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Apr 13, 2018

Very interesting and useful course for begginers

By Sebastine N

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Dec 13, 2019

Very insightful and informative for beginners.

By Anushree G (

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Sep 18, 2024

Its a nice course but could have been better

By WONG K C (

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Apr 17, 2022

good overview on neuroscience and behaviour

By Guilliana H

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Aug 12, 2024

desearía que estuviera traducido al español

By Erwin R

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Sep 13, 2019

Great content, easy to have the big picture

By Maria C P

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Aug 10, 2021

Good starting knowledge for Neuromarketing

By Gülderen Y

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Jun 8, 2020

There can be more videos and less reading.

By Dwayne W J

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Oct 30, 2016

A ton of great information and resources.

By Marina I P G

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Sep 22, 2023

With more video content would be better.

By Viswadharini

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Aug 29, 2023

Very elaborative and useful course .