When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
Whether you're creating content, leading a team, or shaping policy, this course will help you use generative AI responsibly and ethically. You’ll explore Adobe’s AI principles of transparency, accountability, and responsibility and discover how they’re built into tools like Adobe Firefly. You’ll learn strategies to ensure content authenticity, mitigate bias, apply inclusive design practices, and create content that’s safe for commercial use. Through real-world scenarios and practical guidance, you’ll develop the skills to evaluate AI-generated content, collaborate with stakeholders, and uphold ethical standards in your creative workflows.
Explore the ethical landscape of generative AI and learn how to create and share content with integrity. This module covers Adobe’s AI principles, the importance of human oversight, and practical strategies for making ethical choices in your creative process.
What's included
3 videos4 readings1 assignment
Show info about module content
3 videos•Total 12 minutes
Navigating ethical choices about AI•3 minutes
Building visual trust with generative AI•4 minutes
Sharing and publishing AI content responsibly•4 minutes
4 readings•Total 40 minutes
Course outline•10 minutes
Practice Activity: Prompting with integrity•10 minutes
Learning Paths and Certifications•10 minutes
Join the Adobe Community•10 minutes
1 assignment•Total 5 minutes
Knowledge check•5 minutes
Content Authenticity & Ownership
Module 2•1 hour to complete
Module details
Learn how to verify, attribute, and protect your AI-generated content. This module introduces Content Credentials, explores the importance of transparency and attribution, and shows how to publish work responsibly in a digital world.
What's included
2 videos2 readings1 assignment
Show info about module content
2 videos•Total 7 minutes
Getting to know Content Credentials•4 minutes
Protecting original work in the age of AI•3 minutes
2 readings•Total 20 minutes
Introduction to Content Credentials•10 minutes
Practice using the Inspect tool for AI images•10 minutes
1 assignment•Total 5 minutes
Knowledge check•5 minutes
Bias, Fairness & Representation
Module 3•1 hour to complete
Module details
Learn how to build generative AI experiences that are inclusive, legally sound, and aligned with brand standards. This module helps you recognize and reduce bias in AI systems, use thoughtful prompting to support global representation, and evaluate outputs for fairness. You’ll also explore how to collaborate with legal and compliance teams, assess risks, and publish content responsibly to ensure brand safety and ethical use.
What's included
4 videos6 readings1 assignment
Show info about module content
4 videos•Total 16 minutes
Understanding where AI bias begins•4 minutes
Prompting for global contexts•4 minutes
Reviewing AI work critically•5 minutes
Collaborating better with legal teams about AI creative projects•4 minutes
6 readings•Total 60 minutes
Practice reviewing prompts from a global perspective•10 minutes
Responsible AI tool checklist•10 minutes
Adobe's AI principles in action•10 minutes
Conclusion•10 minutes
Showcase your creativity with Behance•10 minutes
You did it — now share the love•10 minutes
1 assignment•Total 5 minutes
Knowledge check•5 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.