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Sports Marketing and Today's College Athlete

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Sports Marketing and Today's College Athlete

Instructor: Dr. Hank Boyd, Esq.

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

An understanding of the changing landscape of NIL rights
An understanding of school choice and contract language to make the most of your student-athlete journey
How to effectively market student-athlete personas

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 3 modules in this course

This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes.

By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.

Module details

Welcome to Sports Marketing and Today's College Athlete: The Power of Your Name, Image, and Likeness! In this first module, you will have a chance to get oriented to the course before diving into the course content.

What's included

5 videos5 readings2 assignments1 peer review2 discussion prompts

5 videosTotal 20 minutes

Meet Your Instructor2 minutes
Course Intro: Gaining Power Over Your Own Image2 minutes
1.1 Right of Publicity6 minutes
1.2 Right of Publicity Under Maryland Law5 minutes
1.3 Right of Publicity: Defenses4 minutes

5 readingsTotal 52 minutes

Course Overview15 minutes
Getting Help1 minute
Introduction: Right of Publicity5 minutes
Case Study Introduction: Landmark Cases in NIL History30 minutes
Module 1 Wrap-Up1 minute

2 assignmentsTotal 50 minutes

Comprehension: Landmark Cases in NIL History20 minutes
Module 1 Comprehension Quiz30 minutes

1 peer reviewTotal 60 minutes

Exploring State Rights of Publicity60 minutes

2 discussion promptsTotal 75 minutes

Meet Your Learning Group15 minutes
Landmark Cases in NIL History: The Future of NIL on a Federal Level60 minutes

What's included

3 videos3 readings2 assignments1 peer review1 discussion prompt

3 videosTotal 12 minutes

2.1 The Journey of D1 Athletes5 minutes
2.2 The Journey of D2 and D3 Athletes3 minutes
2.3 NIL and Student Retention4 minutes

3 readingsTotal 21 minutes

Introduction: The Journey of a College Athlete5 minutes
Understanding NIL Contract Language15 minutes
Module 2 Wrap-Up1 minute

2 assignmentsTotal 45 minutes

Module 2 Comprehension Quiz15 minutes
Understanding NIL Contract Language30 minutes

1 peer reviewTotal 60 minutes

Case Study: The Transfer Portal: Should I Stay or Should I Go?60 minutes

1 discussion promptTotal 60 minutes

March Madness Superstars: Where Are They Now?60 minutes

What's included

4 videos2 readings1 assignment1 peer review2 discussion prompts

4 videosTotal 19 minutes

3.1 Student-Athletes as Celebrity Endorsers: Source Attractiveness5 minutes
3.2 Student-Athletes as Celebrity Endorsers: Meaning Transfer Hypothesis5 minutes
3.3 Student-Athletes as Celebrity Endorsers: Business Caveats6 minutes
Course Outro3 minutes