Multichannel Content Marketing builds on the foundational principles you’ve mastered to prepare you for real-world marketing leadership. Marketers must create seamless, impactful campaigns that connect with audiences across diverse platforms, meeting their needs wherever they engage.
Multichannel Content Marketing
Multichannel Content Marketing
This course is part of Adobe Marketing Specialist Professional Certificate
Instructor: Adobe
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2025
Assessments
8 assignments
Taught in English
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This course is part of the Adobe Marketing Specialist Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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There are 4 modules in this course
Dive into the dynamic world of multichannel marketing. This module sets the stage for your journey by exploring the foundational concepts and strategies that drive successful multichannel campaigns. You'll learn to differentiate between multichannel and omnichannel marketing, conduct thorough market research, and develop an integrated content strategy. By the end of this module, you'll be equipped with the knowledge and skills to create cohesive and impactful marketing efforts across various platforms.
What's included
5 videos9 readings2 assignments2 discussion prompts3 ungraded labs
Module 2 covers the essential components of creating cohesive and effective marketing campaigns. Explore the details of display and search advertising, the art of lead nurturing, and the importance of measuring content effectiveness. You'll learn how to build strong relationships with your audience through personalized campaigns and evaluate the success of your efforts using key metrics. By the end of this module, you'll be equipped with the skills to design, execute, and assess integrated marketing campaigns that drive engagement and deliver results.
What's included
5 videos9 readings2 assignments3 discussion prompts1 ungraded lab
In Module 3, you'll learn how to harness the power of data to enhance your marketing campaigns. Discover the essentials of data collection, real-time marketing, and improving campaign performance through A/B testing and iteration. Delve into data-driven decision-making, learning how to present data effectively, understand ethical data usage, and make informed decisions based on your analysis. Finally, explore future trends in marketing, including AI, automation, and voice search, and learn how to integrate these emerging technologies into your strategies. By the end of this module, you'll be equipped to measure, optimize, and innovate in your marketing efforts for maximum impact.
What's included
3 videos11 readings3 assignments1 discussion prompt2 ungraded labs
In Module 4, you'll explore trends and technologies shaping the future of marketing. Discover emerging trends, new marketing experience technologies, and the importance of personalization and data. Learn how to create compelling pitch presentations and balance innovation with responsibility. And dive into influencer marketing, understand its impact, and learn strategies for effective collaborations. By the end of this module, you'll be prepared to navigate the evolving marketing landscape and take advantage of new opportunities to drive success.
What's included
3 videos14 readings1 assignment1 discussion prompt1 ungraded lab
Recommended if you're interested in Marketing
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