Fundação Instituto de Administração

Modelos de Atribuição

Anderson França

Instructor: Anderson França

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

26 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

As grandes empresas já utilizam tecnologias de Big Data e Analytics para rastrear os clientes nas redes sociais e mecanismos de buscas. Uma estratégia de comunicação bem definida envolve a interação com os clientes no momento certo e da forma precisa. Para uma comunicação efetiva, é necessário conhecer a fundo a jornada de nossos clientes e todos os passos que o levam a decisão final.

What's included

7 videos12 readings7 assignments

O mercado utiliza diversos modelos de atribuição e para escolher qual se encaixa melhor em nossa estratégia, precisamos conhecer detalhadamente o funcionamento de cada um deles. Esse módulo aborda os principais modelos de atribuição do mercado e a diferença entre cada uma das metodologias.

What's included

6 videos12 readings7 assignments

No terceiro módulo, apresenta-se os modelos de atribuição a ser adotado para cada tipo de estratégia de negócios e como obter o melhor resultado em cada uma das fases de implementação utilizando ferramentas de big data.

What's included

6 videos12 readings7 assignments

Ao implementar o modelo, é necessário conhecer as principais ferramentas de mercado e as melhores metodologias de estruturação de dados para garantir a qualidade dos dados durante esse processo.

What's included

5 videos9 readings5 assignments

Instructor

Anderson França
Fundação Instituto de Administração
10 Courses4,522 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions