Este curso te proporcionará las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campañas publicitarias. Aprende a evaluar la efectividad de la publicidad a través de estudios de mejora y optimiza tus campañas con pruebas divididas. Comprende cómo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.
Medir y optimizar campañas de marketing en redes sociales
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Medir y optimizar campañas de marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
6,942 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(186 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entender las diferentes técnicas usadas para optimizar las campañas de marketing, como Modelos de marketing mix y atribución
Implementar una prueba A/B para optimizar tu campaña
Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales
Presentar y comunicar los resultados de tu campaña a un equipo
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 4 modules in this course
Esta semana aprenderás todo sobre cómo alinear las métricas con tus objetivos de marketing y técnicas de análisis de datos. Aprenderás términos comunes, como retorno de la inversión y valor de vida, y cómo calcularlos.
What's included
14 videos7 readings4 assignments2 discussion prompts
En la segunda semana, aprenderás a evaluar el éxito de tus campañas publicitarias. Aprenderás a evaluar los informes de resultados de la campaña y cómo los estudios de mejora pueden ayudarte a determinar el impacto de tu campaña.
What's included
7 videos2 readings2 assignments
En la tercera semana, aprenderás a optimizar la publicidad con pruebas A/B y cómo la atribución puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, aprenderás cómo contar la historia completa de tu campaña y comunicar sus resultados a un público más grande con una presentación efectiva. Aprenderás a contar una historia clara con datos y a enfocarte en las estadísticas que ayudarán a determinar los pasos siguientes de tus acciones de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Instructor ratings
4.9 (34 ratings)Offered by
Recommended if you're interested in Marketing
Universidad de Palermo
IE Business School
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Frequently asked questions
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