MBA Essentials

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MBA Essentials

Instructor: Javier Yanez

23,998 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify what is required for and expected from an MBA
Critically assess alternative sources of information

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 4 modules in this course

Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers.

Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.

What's included

15 videos7 readings1 assignment3 discussion prompts

15 videosTotal 61 minutes

Introduction to the course1 minute
Welcome to Week 1!1 minute
What are business models?3 minutes
Pipeline and platform business model characteristics5 minutes
Strategies to design digital business models5 minutes
Why is supply chain management (SCM) a hot topic?2 minutes
Supply chain management and/or logistics?4 minutes
What flows through supply chains?7 minutes
SCM deals with goods and services6 minutes
How to classify suppliers3 minutes
Introduction to the global economy3 minutes
International trade4 minutes
Trade in Technology and Capital4 minutes
Financial globalization6 minutes
Going forward6 minutes

7 readingsTotal 65 minutes

Course information and teaching staff10 minutes
Why do business models matter?10 minutes
Business model frameworks10 minutes
Types of business models10 minutes
Business model design process5 minutes
Aftermaths on supply networks10 minutes
Is it possible to manage supply networks?10 minutes

1 assignmentTotal 30 minutes

Week 1 Quiz30 minutes

3 discussion promptsTotal 20 minutes

Analyse a platform business model10 minutes
A fully local business?5 minutes
Supply chains and the world5 minutes

In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.

What's included

9 videos4 readings1 assignment5 discussion prompts

9 videosTotal 35 minutes

Welcome to Week 2!1 minute
What is accounting analytics?4 minutes
Accounting analytics vs traditional accounting and big data5 minutes
What does the typical accountant need to know?4 minutes
What does the future hold?2 minutes
The SDGs: a brief history and its relevance to business6 minutes
How are SDGs relevant for business and business leaders?4 minutes
SDG integration and reporting5 minutes
What is digital innovation?4 minutes

4 readingsTotal 40 minutes

What are the 17 goals?10 minutes
The evolution and importance of digital innovation10 minutes
Digital game-changers10 minutes
The ethics and path of responsible innovation10 minutes

1 assignmentTotal 30 minutes

Week 2 Quiz30 minutes

5 discussion promptsTotal 45 minutes

What do you know about Sustainable Development Goals?10 minutes
Discuss an SDG5 minutes
Organisations and SDGs10 minutes
Digital innovation impact10 minutes
Reflect on the industry10 minutes

A key element in business administration is managing projects and change, and this module will focus on both of those elements.

What's included

8 videos4 readings1 assignment4 discussion prompts

8 videosTotal 38 minutes

Welcome to Week 3!1 minute
Introduction to project management7 minutes
Methods and lifecycles8 minutes
Project management skills4 minutes
Conclusion1 minute
Defining organisational culture and cultural change5 minutes
Cultural change management blockers and enablers of successful change5 minutes
Leadership and cultural change management5 minutes

4 readingsTotal 40 minutes

Managing the project team10 minutes
Compare your answer10 minutes
Understanding organisational culture through analytical frameworks10 minutes
What is cultural change: a 3-step model for achieving it10 minutes

1 assignmentTotal 30 minutes

Week 3 Quiz30 minutes

4 discussion promptsTotal 30 minutes

Managing the project team10 minutes
Values of corporate culture5 minutes
Key skills for managers10 minutes
Leadership capabilities5 minutes

In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.

What's included

10 videos6 readings1 assignment3 discussion prompts

10 videosTotal 43 minutes

Welcome to Week 4!1 minute
Understanding digital marketing strategy4 minutes
Digital consumer4 minutes
Consumer journey and digital touchpoints3 minutes
Guest speaker on measuring digital marketing effectiveness9 minutes
Challenges in business-to-business marketing5 minutes
Developing the business-to-business essentials: Analysis5 minutes
Case study reflections as analysis5 minutes
Case study reflections in combination6 minutes
Thanks for joining us!1 minute

6 readingsTotal 60 minutes

Digital audit10 minutes
Digital tactics toolbox10 minutes
Budget and digital marketing KPIs10 minutes
Three key ideas as business-to-business essentials, separately for analysis10 minutes
Business-to-business case study10 minutes
Three key ideas in combination for practice: relationships, interactions, networks10 minutes

1 assignmentTotal 10 minutes

Week 4 Quiz10 minutes

3 discussion promptsTotal 20 minutes

Successful marketing strategy5 minutes
Suitable digital tactics5 minutes
Marketing differences10 minutes

Instructor

Javier Yanez

University of Glasgow

1 Course23,998 learners

Offered by

University of Glasgow

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