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Match Personas: Craft Engaging AI Content

This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.

Module details

What's included

8 videos4 readings4 assignments

8 videosTotal 44 minutes

Match Personas: Craft Engaging AI Content2 minutes
Personas 101: The Power of Empathy in Content Design4 minutes
Mapping Content Types to Personas8 minutes
Real-World Walkthrough: AI Tools for Persona Mapping15 minutes
Bridging the Gap: From Persona Insights to Content Ideas4 minutes
Writing with Empathy4 minutes
The Pitch Session: Presenting Ideas to Your Team4 minutes
Congratulations and Continuous Learning Journey3 minutes

4 readingsTotal 19 minutes

Harnessing AI to Unlock Deeper Customer Insights5 minutes
A Guide to Crafting the Perfect Content Format Mix for Audience Engagement5 minutes
3 simple ways to identify content gaps (and how to fill them)5 minutes
The Science Behind What Makes People Click 4 minutes