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Master Sales Techniques: Build, Persuade, and Succeed

This course is part of Sales Foundations 101: Core Techniques for Success Specialization

Instructor: EDUCBA

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

8 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Demonstrate persuasive communication and interpret client body language.
Apply professional etiquette to manage objections and close deals.
Develop mindset, adaptability, and confidence for long-term client success.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Sales Foundations 101: Core Techniques for Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

By the end of this course, learners will be able to identify sales fundamentals, demonstrate persuasive communication skills, interpret body language, apply professional etiquette, manage objections effectively, and build long-term client relationships. Designed for entry-level sales representatives, this course blends theory and practice to provide a strong foundation in sales excellence.

Learners will explore how to combine the art and science of sales, master different modes of communication, and apply impactful expressions to captivate clients. The program emphasizes personal growth, time management, workplace adaptability, and the importance of sincerity and professionalism. Through structured modules and practical lessons, learners gain the confidence to engage clients, sustain attention, and close deals effectively. What makes this course unique is its holistic approach—it not only focuses on client-facing techniques but also emphasizes self-investment, workplace culture, and mindset development. By mastering both technical skills and personal presence, learners will be equipped to thrive in real-world sales environments and stand out as trustworthy professionals.

Module details

This module introduces the fundamental principles of sales, blending art and science to build strong foundations. Learners will explore communication basics, understand different modes of interaction, and master impactful expressions to connect effectively with clients.

What's included

8 videos4 assignments

8 videosTotal 47 minutes

Introduction to Sales2 minutes
Basic Facts on Sales Part 14 minutes
Basic Facts on Sales Part 25 minutes
Introduction to Communication3 minutes
Different modes of Communications7 minutes
Communication Flow6 minutes
Effective way to Access Information9 minutes
Expressions10 minutes

4 assignmentsTotal 60 minutes

Sales Fundamentals10 minutes
Mastering Communication Basics10 minutes
Expressing with Impact10 minutes
Foundations of Sales Excellence30 minutes

This module focuses on persuasion, body language, and professional etiquette, equipping learners with techniques to engage clients, handle conversations, manage objections, and maintain credibility in every interaction.

What's included

11 videos4 assignments

11 videosTotal 106 minutes

Body Language Signs7 minutes
Understanding Body Language for Benefits12 minutes
Captivation Getting Attention9 minutes
Captivation Getting Attention Continues10 minutes
Conversation9 minutes
Conversation and Positioning9 minutes
Convincing and Argument Management13 minutes
Closure13 minutes
Etiquettes11 minutes
Etiquettes Default and basic manners11 minutes
Introduction to Sales Basics2 minutes

4 assignmentsTotal 60 minutes

Power of Body Language & Captivation10 minutes
Conversation & Convincing Skills10 minutes
Professional Etiquette & Sales Basics10 minutes
Persuasion & Professional Presence30 minutes

This module develops the salesperson’s mindset, workplace adaptability, and client management skills. Learners will focus on personal growth, time management, workplace dynamics, and building long-term client relationships.