Fundação Instituto de Administração
Marketing Science e Estratégia de Marketing
Fundação Instituto de Administração

Marketing Science e Estratégia de Marketing

Sofia Ferraz
Andres Veloso

Instructors: Sofia Ferraz

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

37 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

37 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

28 assignments

Taught in Portuguese (Brazil)

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This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Este módulo apresenta os principais aspectos e características que definem o marketing e o marketing estratégico. São aspectos fundamentais que te ajudam a compreender qual o papel da ciência na gestão de marketing da empresa.

What's included

6 videos18 readings7 assignments

Neste módulo serão abordados os principais aspectos do marketing estratégico. Ao longo do tempo a compreensão do papel do marketing na organização foi se alterando. Este módulo discute estas mudanças e atua para conscientizar o aluno da importância do marketing para a organização.

What's included

6 videos12 readings7 assignments

Este módulo aborda uma das técnicas mais utilizadas para organizar a discussão estratégica da empresa tendo em vista decisões operacionais do composto de marketing. Iremos discutir o processo de análise e seleção de mercados alvo e como posicionar a oferta da empresa. Também abordarem ferramentas de longo prazo que permitem compreender o valor do consumidor.

What's included

6 videos13 readings7 assignments

Este módulo irá discutir o comportamento do consumidor. Compreender o processo decisório que está por detrás das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

Instructors

Sofia Ferraz
Fundação Instituto de Administração
4 Courses1,099 learners

Offered by

Recommended if you're interested in Marketing

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