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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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426 - 450 of 739 Reviews for Digital Media and Marketing Strategies

By Diana A

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Nov 30, 2020

Es interesante y completo, pero es de 2017, y en temas de MArketing Digital hay constantes actualizaciones

By Zayed A

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Jul 20, 2020

This course is very informative, you will get ideas on strategy and ways that online marketing is done.

By Prikshit S

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Nov 19, 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

By Deleted A

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Jan 4, 2021

I thought it was very interesting. The forum was not very engaging I thought but great thoughts!

By Jacques P

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Mar 30, 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

By Nikhil N

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May 8, 2018

Certainly a good course touching very important topics related to today's marketing world

By Reber E J

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Mar 8, 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

By Kailash P

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Jun 7, 2020

It was good course where I learnt the strategy and measurement of marketing campaign

By Tamil S

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May 16, 2020

As mentioned earlier, supplementary readings are very old like 2015 (for eg)

By Lakana P

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Oct 20, 2021

I wish it could be more advanced or detailed in some parts like SEM, SEO,..

By Bendriss H

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Mar 27, 2020

Very interesting course, thanks to all staff of illinois universty .

By Alfredo A

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Sep 7, 2019

Excellent course on Digital Marketing and Digital Media Strategies

By Mick R

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Jul 17, 2017

A great course, honest and to the point teaching style included!

By Joanna S

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Nov 28, 2016

Lots of extra reading - sometimes reading took me 20 h per week

By Brett C M

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Dec 17, 2019

Good introduction to elements of a digital marketing plan.

By Tendi K

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Jun 16, 2018

Very insightful introductory course for digital marketing

By barsha b

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Apr 27, 2020

A great learning and very nicely knitted course material

By Akash M

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Nov 14, 2017

The quizzes ask some questions which we were not taught

By Thiện L

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Mar 2, 2016

The overall quality of this course is good. Thank you.

By Andrius L R E

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Dec 2, 2015

I would like the course more dynamic and funner.

By Hassan S

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Apr 4, 2018

I loved the course. It was just a bit out dated

By Prethivika

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Nov 21, 2015

informative and helped with our course learning

By Eduardo M

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Jan 3, 2022

I learned a lot doing the work and reading

By MOUNIKA R

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May 11, 2020

There is name mistake in my certificate

By Carolina A N

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Jul 19, 2020

Current, practical and useful course