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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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226 - 250 of 739 Reviews for Digital Media and Marketing Strategies

By Asbed N

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Mar 24, 2020

great course thanks for all the information

By kirlos g

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Sep 9, 2020

great course to know the market strategies

By Jorge A G

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Apr 9, 2018

I learn a lot in this course in marketing.

By Abhishek H

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Oct 1, 2016

Excellent i learned a lot from this course

By Sherif M O M

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Feb 15, 2018

this is the best course in specialization

By Karla V

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Apr 19, 2017

This is a great course. It help me a lot.

By Ayus D

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Aug 15, 2020

Great experience of learning new things!

By Mei A

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May 4, 2020

good platform for learning and education

By Vibol M

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Feb 16, 2018

Very good course for me and new things.

By Karolina K

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Sep 4, 2017

Well-researched, the material is broad.

By Leo V

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Oct 27, 2016

Easily put concepts and very described.

By Dulce G

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Oct 7, 2020

Very good hands on course, I loved it!

By Hamid T

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Jul 19, 2020

Excellent topics and teaching strategy

By surya l

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May 7, 2020

A very helpful and learning experience

By MEHROSE S

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Oct 15, 2018

good course for conceptual knowledge.

By MEIGARA L P

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Nov 23, 2020

it has been the best experience ever

By Vanessa S

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Apr 17, 2017

Excellent class, thank you so much!

By Sima R

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Feb 17, 2020

Awesome professor, great knowledge

By Faiza T

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May 29, 2019

Thank you for this precious course

By Lawrence S

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Mar 24, 2018

Well put together and informative

By Daniel C

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Nov 3, 2017

Great course. Brief and complete.

By Simran W

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Jun 9, 2020

I learned a lot from this course

By Ammar S

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Jun 21, 2017

The best course out of 5 courses

By Cesar S

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Aug 5, 2020

Excellent course and materials.

By Yi O

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May 26, 2020

Great learning from this course