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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,704 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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By ADITI S

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Oct 18, 2022

GOOD

By 158_SHAHIL V

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Aug 29, 2021

Great

By niyirora n D

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Nov 17, 2020

great

By Sriram G

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May 7, 2020

super

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Apr 23, 2020

great

By Alessandro V

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May 27, 2017

great

By Nayum H

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Dec 3, 2023

GOOD

By Ezeribe I I

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Jul 19, 2023

nice

By Vignesh V

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Feb 22, 2022

good

By Vedant V G

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Nov 21, 2021

good

By ANKUSH

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Sep 12, 2021

GOOD

By 195_SHIKHAR S

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Sep 5, 2021

Good

By Suganya G

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Mar 12, 2021

good

By Agustina M

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Feb 8, 2021

Good

By 2.21914E+11 T S

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Nov 25, 2020

nice

By RHITVIK V

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Nov 21, 2020

good

By Mokhidil S

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Oct 29, 2020

good

By Aryabrihadesh R

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Oct 20, 2020

good

By Kaung M N

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Oct 12, 2020

Good

By KARTHIK R

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Oct 6, 2020

good

By HARIHARAN

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Sep 22, 2020

Good

By VISHNU N P

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Jun 24, 2020

GOOD

By Fakhri N

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May 7, 2020

good

By Victor L

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Jan 4, 2020

good

By Prashant R

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Dec 27, 2019

Nice