Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
Gain insight into a topic and learn the fundamentals.
4.8
(2,189 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 4 hours
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in Spanish
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There are 3 modules in this course
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (345 ratings)
Offered by
Recommended if you're interested in Finance
Universidad Nacional Autónoma de México
Tecnológico de Monterrey
Tecnológico de Monterrey
Coursera Project Network
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Learner reviews
4.8
2,189 reviews
- 5 stars
81.56%
- 4 stars
14.46%
- 3 stars
2.82%
- 2 stars
0.59%
- 1 star
0.54%
Showing 3 of 2189
JV
5
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
VG
5
Reviewed on Dec 26, 2018
curso de excelente ayuda, para entender de una forma mas global las herramientas de marketing y la utilización de estas en la organización. Junto con su impacto con el entorno y los clientes.
PG
5
Reviewed on Sep 1, 2019
Realmente interesante, logra generar conceptos acordes con el marketing que quizás no son considerados en otros cursos, lo que conlleva a realizar otra perspectiva del comercio en la actualidad.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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