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Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

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Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

This course is part of Marketing Fundamentals and Strategy Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Apply SAS for descriptive statistics, correlations, regressions, and variance models.
Forecast economic and financial trends using SAS procedures on real datasets.
Analyze stock indices, forex, and market risks for data-driven decision-making.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

By the end of this course, learners will be able to define core marketing concepts, analyze historical developments, apply frameworks such as the marketing mix and segmentation, and evaluate strategies for planning, communication, and performance measurement.

This beginner-friendly program provides a comprehensive journey through the marketing universe, starting from its definitions and history, moving into the evolution of marketing orientations, and progressing toward advanced topics like digital marketing, strategic planning, and performance analysis. Learners will gain the skills to construct marketing plans, design communication strategies, and assess marketing effectiveness using ROI and implementation matrices. What makes this course unique is its blend of theory and practice—it not only explores the dominant schools of thought but also connects them with modern tools like digital marketing mix, segmentation strategies, and integrated communication. With structured modules, engaging examples, and graded assessments, this course equips learners with both the foundational knowledge and practical decision-making skills required to thrive in today’s dynamic marketing environment.

Module details

This module introduces learners to the fundamentals of marketing by defining core concepts, tracing its historical evolution, and exploring the dominant schools of thought that shaped modern marketing.

What's included

14 videos4 assignments

14 videosTotal 129 minutes

Course Introduction3 minutes
Introduction to Marketing Universe7 minutes
Defination6 minutes
Concept6 minutes
Concept Continue9 minutes
History of Marketing Practice and Thought10 minutes
Across the Ages14 minutes
Across the Ages Continue14 minutes
Marketing Orientation9 minutes
Marketing Orientation Continue9 minutes
Periodisations11 minutes
Critical Developments Marketing Practice7 minutes
History of Marketing Thought13 minutes
Dominant Schools of Marketing Thought12 minutes

4 assignmentsTotal 60 minutes

Exploring the Marketing Universe10 minutes
Evolution of Marketing Thought10 minutes
Periodisation and Developments in Marketing10 minutes
Foundations of Marketing30 minutes

This module focuses on the fundamental frameworks of marketing, including the marketing mix, its modern adaptations, and the critical role of the marketing environment and research in guiding strategic decisions.

What's included

10 videos3 assignments

10 videosTotal 89 minutes

Marketing Mix12 minutes
Marketing Mix Continue7 minutes
Digital Marketing Mix8 minutes
Marketing Environment Introduction5 minutes
Micro Environment6 minutes
Macro Environment11 minutes
Environmental Scanning8 minutes
Marketing Research Part 112 minutes
Marketing Research Part 210 minutes
Marketing Research Part 39 minutes

3 assignmentsTotal 50 minutes

Understanding the Marketing Mix10 minutes
Untitled10 minutes
Core Marketing Principles30 minutes

This module explores how markets are divided into distinct groups, how target markets are chosen, and how effective communication strategies connect businesses with their audiences.

What's included

8 videos3 assignments

8 videosTotal 67 minutes

Market Segmentation12 minutes
Market Segmentation Continue10 minutes
Market Segmentation History5 minutes
Market Segmentation Strategy5 minutes
Target Markets Selection6 minutes
Marketing Communication6 minutes
Marketing Planning12 minutes
Marketing Planning Continue12 minutes

3 assignmentsTotal 50 minutes

Market Segmentation Foundations10 minutes
Targeting and Communication10 minutes
Market Segmentation and Communication30 minutes

This module introduces learners to different types of marketing approaches and provides an understanding of how strategic marketing frameworks guide long-term positioning and planning.

What's included

8 videos3 assignments

8 videosTotal 69 minutes

Marketing Types Part 110 minutes
Marketing Types Part 29 minutes
Marketing Types Part 312 minutes
Marketing Types Part 46 minutes
Marketing Brand Biosphere12 minutes
Marketing Strategy4 minutes
Strategic Marketing10 minutes
Strategic Marketing Continue6 minutes

3 assignmentsTotal 50 minutes

Exploring Marketing Types10 minutes
Strategic Marketing Foundations10 minutes
Marketing Approaches and Strategies30 minutes

This module covers the design and execution of marketing plans, the development of strategies for products, price, promotion, and logistics, and the measurement of marketing performance and effectiveness.