Very Informative course.....

great learning

NICE CONTENT

I liked that there were many practical exercises and it was talked about many crazy new technologies.

Still, I feel that there was a lot of subtle publicity throughout the course and sometimes the focus was more on the promoting a brand than the lesson and knowledge itself (ex. 3dhubs, the professors lab, Daqri, ....).

I understand that to understand better, we need examples, but I wonder if it could maybe be done in a different way.

Nevertheless, I learned a lot.Thanks a lot for all the lessons!

Before starting the Marketing in a Digital World, I read the comments and were really disappointed to see that the course is outdated and boring. However, I am sure a lot of stuff has been upgraded.

Reasons you should take this course:

1.It actually analyzes the market of the future.

2.Assignments given are really important.

3.All the given advices are interesting are helpful.

4.You will have an opportunity to learn basic marketing theory.

I had marketing class at my University, but this one is much more modern and interesting. Thanks to the instructors!:))

This course is very useful for me..I register few month ago but re register this course and now i came to know about different new terms from this course like how the 4 ps of marketing will digitally run..The best thing i like by joining this course is that they provide the real life example which inturn helps in better clarity of thoughts.Thats the reason i rated 5 out of 5

This course has helped me so much. I learned more from here than when I was in college. In addition, they have updated the videos and lessons. Thank you so much, Coursera, Professor Aric Rindfleisch, Gies College of Business, and University of Illinois!

This course can helped me to learn all about marketing in a digital world . This experience is helped me for my whole life. And the other the certificate of that course is beneficial for me in future

This course is nicely structured, the way of teaching is highly appreciated. If you want to dive into the world of digital marketing then I strongly recommend this one.

It was an amazing insight about digital marketing with quiz , and assignments

nice experince

The course was informative and engaging. However, the process of receiving peer reviews on exercises was extremely frustrating and detracted from my overall satisfaction with the course. Many people ignored the grading criteria and gave me a lower score than was warranted, despite having answered the question(s) fully, referencing lecture material and even including additional information sources (all of which was referenced with links). I know that I am not alone in this experience, as these types of comments come up frequently in the forum posts. Since there is no recourse for a poor grade other than to resubmit an exercise to a new cohort of peers and hope that they are more fairly critiqued, this grading process puts students at the mercy of peers who either do not understand or do not care about the instructions for grading each other's work.

The learning material is quite good and I can genuinely say that I learned new things. However, I was disappointed by the peer rated assignments. It seemed that the majority of them were either plagiarized or spam. It made me think that Coursera should find ways to ensure that "real" people send in assignments. It was really disappointing to have to grade assignments and most of them to be copied + pasted or spammy. I was also disappointed by how I was graded by someone who clearly had a troll sort of account. They graded my responses as "insufficient" when I had clearly taken the effort to actually write something. This didn't affect in any way my grades or me finishing the course, but it still bugged me that the peer graded reviews were so... poorly executed.

I was expecting more emphasis on marketing in a digital world in regards to what are some of the trends in digital marketing and felt too much time was devoted to 3-D printing and Local Motors. Then there wasn't much emphasis in marketing such as the shift in media, impact of social media, importance and collection of digital data, differences in traditional and digital marketing. How to use digital media in B2B businesses and its impact.

Good material so far, but full of trashy people who take it for free due to agreements between Coursera and their universities, write "success" as the complete answer to why a company is successful, giving each other great grades for the oh-so amazing effort, while giving you 0 when you actually spent 2 hours or more answering the same question, relying on good sources and proving each and every point. Great, right? Coursera, decide whether it's better to keep more paying customers who are actually here to learn or if you should give away certificates to people who will make their values sink, considering how they DO NOT study a single damned thing, yet they get the same certificate with even better grades. I'm going to contact their help desk, maybe they will actually do something about one of these amazing learners who rated each answer I wrote 0 out of 3 with a picture on his profile. I took screenshots proving my point, hopefully they will do something about this guy.

Had a great expectation on this course. The syllabus seems to be outdated and no more relevant. It's more of theoretical based approach and not much practical. Things like customer co-creation were explained really good. The most distracting and irritating part during the video is the professor trying to keep holding his spectacle.

worst course i have ever seen.

excellent course

I will distribute my review in terms of 'Glows' and 'Grows'. Glows being the areas that amazed me. And Grows being the areas that I think need improvement.

Glows:

1. The assignments are so thought provoking. I have literally enjoyed spending hours doing research for my answers. My suggestions to all my peers who will be taking this course; please do the case studies sincerely. You will get to learn a lot.

2. The arenas related to digital markets influence on the traditional ways and concepts of marketing has been beautifully explored. My suggestions to all my peers who will be taking this course; This course is not just about learning these new concepts. It's equally important to learn how to learn. What I mean by the same is, the new concepts that this course will introduce you to like PWYW, 3D Printing and it's implication on market, e-commerce in case of heavy-engineering goods like Tesla's cars, are just the facade of the whole universe of digital market. Your takeaway should be the ways in which you can keep learning about a lot more of these new concepts and how to prepare a case study of your own.

Grows:

1. Please make the research papers (HBR) available on a drive or something like that. Not all of us can afford a HBR subscription and we very often run out of the limit capped on registered accounts. The mandatory reading articles if provided as an attachment can help us explore some other articles using our access to other 4 free articles.

All the best to Prof. Rindfleisch, Gies College of Business and Coursera.

I truly enjoyed every minute of this course and gained valuable insights about Marketing. I would like to thank Prof. Aric for this brilliant course! The course materials; from the video lectures down to the assignments are interactive, engaging and insightful. I noticed that some of the content has been modified to include recent articles and academic journals to keep up with the changing time -- which is always a good thing for us students. I found all the concepts interesting which encouraged me to take on the honors track resulting to an honors certificate and now I am inspired to finish the entire specialization.

If there was a pain point in the entire learning process, it would be the peer-review process; I didn't have any issues submitting my work for grading and appreciate all of my peers who gave objective reviews, what was off-putting was incidences of plagiarized work which I encountered quite a number of times. I would suggest adding a second layer of filtering, a process that would identify repeat offenders more effectively, eliminating the frequency of such incidences.

Over-all taking this course is truly worthwhile, I highly recommend this course to students whether you're a beginner or someone in need of a refresher course on digital marketing this course is a great starting off point. Finally, I would like to take this opportunity to thank Coursera support team for always addressing my inquiries in a prompt and proactive manner.

All the best to the Coursera community.

I recently had the privilege of taking the "Marketing in a Digital World" course from the University of Illinois on Coursera, and I am delighted to share my experience with those considering enrolling in this exceptional program.

From the very first module, it became evident that this course is a treasure trove of contemporary marketing knowledge. Professor Aric Rindfleisch has great ability and expertise to present complex concepts in a clear and relatable manner. Each module is thoughtfully designed, combining theory and real-world examples to provide a comprehensive understanding of digital marketing strategies.

What truly sets this course apart is its practicality. The insights gained from "Marketing in a Digital World" are immediately applicable to the ever-evolving landscape of digital marketing. Whether you're a professional seeking to refine your skills or a newcomer eager to grasp the fundamentals like me, this course addresses learners at all levels. Engaging course materials ensures that learners stay engaged and grasp the material from various angles.

In conclusion, "Marketing in a Digital World" is a must for anyone aiming to thrive in the dynamic realm of digital marketing. Professor Aric Rindfleisch's guidance, coupled with the course's rich content, empowers learners with the knowledge, skills, and confidence to excel in today's digital landscape. In this sense, enrolling in this course is a decision you won't regret.

I recently completed the "Marketing in a Digital World" course and I have to say, it was an incredibly informative and engaging experience. The course covers a wide range of topics, from the basics of digital marketing to more advanced concepts like data analytics and social media advertising.

One of the things I appreciated most about the course was the way the material was presented. The instructors used a variety of teaching methods, including videos, case studies, and interactive exercises, to keep the content interesting and engaging. I found myself really enjoying the learning process, which isn't always the case with online courses.

Another great thing about the course was the flexibility it offered. As someone with a busy schedule, I appreciated being able to work through the material at my own pace and on my own schedule. The course was also very user-friendly, with easy-to-navigate modules and clear instructions.

Overall, I highly recommend the "Marketing in a Digital World" course to anyone looking to expand their knowledge of digital marketing. It's a comprehensive and engaging course that offers a lot of valuable information, and the flexibility it offers makes it a great option for busy professionals.

Excellent course with a brilliant instructor!

It is my first time taking a Marketing course, and I must say, Aric Rindfleisch never failed my expectations.

He is very well-versed in this subject. The topics he discussed and the examples he gave are very relevant, timely and thought-provoking. He captures the student's interest by sharing his own experiences related to the subject.

The course perfectly combines theories, lectures, video presentations and practical applications. Although I spend a lot of time reading and researching for the assigned case studies and exercises, it helped me gain a deeper understanding of the topic. I learned a lot, and I find it very engaging!

The peer grading portion of the course is a perfect way to hear your classmates thoughts and feedbacks as well as have some interactions with them through the discussion rooms for each case studies.

I can confidently say that I finished this course with flying colors! I highly recommended this course to everyone. It's worth your time and effort.

Soy de México, trabajo en la industria automotriz en una marca japonesa y siempre me han interesado cursos de este tipo que me aporten en la creacion de estrategias para mi trabajo. Yo soy planeador de producto de vario modelos de dos marcas japonesas de la misma empresa y al ser dueño de diferentes modelos, este curso me ha dado material para desarrollar mis explicaciones y posicionamientos de mejor manera y poder explicar a las agencias de mercadotecnia, a la red de distribuidores, a la alta direccion cual es el posicionamiento, el cliente meta y el caracter de cada uno de mis modelos (sobre todo de los de marca premium) e idear una estrategia nueva de precios para los vehiculos, asi como la opcion de la adopcion de impresiones 3D para accesorios o refacciones.

ecomiendo mucho este curso y más porque veo como se actualiza cada cierto tiempo para mantener su relevancia y ejemplificar con casos recientes su temario.

Greatly enjoyed this course.

Covering:

-Basic concepts used as a framework for discussion (e.g. 4Ps)

-Technical innovations to incorporate (such as 3D printing, augmented reality)

-Trends that businesses need to keep an eye on (customer co-creation, managing negative brand image, a shift in the balance of power towards the individual, the customer) and a lot more.

I loved the hands on case studies, the supplemental readings and the discussion boards where I could see different perspectives from different parts of the world. Professor Aric has a pleasant and clear presentation style, and the learning seemed pretty effortless to me as I just worked through the material as presented.

Very glad I took this course, and moving on to the other courses in this specialization (and others, too).

The Coursera platform gives me an opportunity for flexible skill development, which is very precious to me.