The course is definitely insightful and interactive. I consider it imperative for a fundamental understanding of digitization in marketing. Only drawback here is the outdated course meterial. However relevant the concepts, they could definitely do with some latest app examples and more current industry practices.

A very constructive and appealing course with excellent course content. The instructor also is very good at conveying the content that is required for the students to understand the concept by giving very appealing examples and case studies.

Overall, I would like to recommend this course to family and friends.

This course gave me real life example, that's help me to understand. I learnt many things from this course. I can relate my learning in digital world. But i have one complain to Coursera not for the course. i completed this course with honor assessment. But I received my certificate without honor certificate.

I think this course is interesting and informative. I have progressed into the second week, and the expositions of digital marketing techniques are interesting and fairly detailed. I would recommend this course to gain an understanding of traditional and newer advertising strategies employed by companies.

Yes.This is very wonderful course. Nowadays Digital Marketing is very use ful in the all over world. The entire marketing scanario is changed due to needs and wants of the customers . Here we are utilising wonderful caliculations and tools in this course for very helpful both consumers and organisations.

Maybe because it was an intro to the specialization, but it’s not much digital marketing or marketing in general. If you don’t know anything about marketing, it might be a good course for beginners. Otherwise, there may be other courses that delve more in depth on the matter. The instructor was nice tho.

In general, the course provides good information about the impacts of digitalisation on some elements of the marketing mix. I felt like the cases are a little old fashioned. Perhaps victims of the context of the rapid changes we are experiencing through digital transformation. Just another challenge !!!

It definetely was a informative as well as a interesting and fun course with all the type of learning videos, articles, assignments. I found it really helpful and insightful though the tests could get a little better but overall it is one of the most helpful course with refrence to marketing students.

It was great privilege to start and finished this course successfully, actually this is my first time doing an online and I feel so happy, thanks to coursers for give us this kind of opportunity and I will also like to thank the Prof. For his optimum and incredibly teaching, thanks and God bless.

Having majored in Marketing and got a B.S.B.A. from the Ohio State University, in 1984, I see that while some marketing concepts stay the same, the tools have dramatically changed. This course, while developed several years ago and probably needs some updating, highlights many of those changes.

i enjoyed the course and got to refresh my knowledge about digital marketing basics. the only problem i faced was in terms of peer grading, I wasn't valued correctly as few reviewers gave me 0 even though i had given a clear explanation. if this can be improved then the course will be great.

I love this course. The structure of the module and how it considers the digital environment in crafting our marketing strategy. How the modules delivered with reading material, video, use cases, feedback from peer, quiz for module review, really help me to understand all the modules well.

Great as a foundational level course. Lucid explanations and really thought-provoking assignments. Though many of the assignments submitted that I came across in the peer review system were either plagiarised or had completely irrelevant and often one letter("k") or one-word answers.

Nice course, captivating and refreshing. The course does not dig deep into marketing, this is not marketing 101. Instead, the course briefly introduces the 4 P's (Product, Promotion, Placement, Price) of marketing and shows how new digital tools can be applied to each of the 4 P's.

This course was absolutely brilliant. very well explained and easy to understand. the only problem is that the discussion forms are useless and it's only for asking people to review your work, and no one is interested in having an actual business-related and marketing discussion

I have Marketing Research backround and found this couse a good introduction to the digital marketing world. I believe that I will either continue to take other digial marketing related course or continue with the ones I haven't had the time to finish. Nice course, thank you!

The content of the course is very good. What I would improve are the Quizes; I'd concentrate more on key stuff, not include any questions concerning irrelevant details. Some of the assignment questions were also a bit unclear and the rating scales did not make sense at times.

Its a good course with well arranged and organized study material, however, its too basic and generic. I would say its great for school going students but for people who are trying to learn actual SKILLS related to digital marketing then this is not the best course for you.

I like the course and is very helpful, but I got a little disappointed when I realized it an old course (2013-2015), digital marketing change constantly and I think the course needs a refresh of ideas. But in my personal opinion i liked the course and I enjoyed it a lot

This course is just too interesting. I'm glad I took this course. It has exposed me to the changes taking place in the digital world as regards marketing. I recommend that everyone aspiring to be a professional in the marketing environment endeavor to take this course.

Very informative. I loved the way the course was carried out systematically. The professor was very apt in spreading knowledge by bringing in surveys, real-life examples, and practical recommendations for problems faced. Thoroughly and religiously enjoyed the process.

This was a great course as it covers the important aspects of marketing and how these ideas have been used in well established brands that we see everyday in life. The videos and tasks really helped to know topics thorough as they are all based on real life examples.

I find this course pretty exciting and interested for the beginners as everything is new for them in the field of digital marketing but this course provide a base standard for you on digital marketing and the case studies in this course are fantastic and engaging.

While there's some interesting information, and the presentation is excellent, a lot of the information presented is already old. Four years is a lot in the digital age, and there's some interesting developments in some areas that should be mentioned, but aren't.

The course was helpful, it provided a general view on how marketing change in digital world. Thanks professor for providing new concepts, ideas, stories & academic insights. I really appreciated what you & the whole team's effort in making such useful course.