University of Illinois at Urbana-Champaign
Le marketing dans un monde numérique
University of Illinois at Urbana-Champaign

Le marketing dans un monde numérique

Taught in French

1,914 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Aric Rindfleisch

Instructor: Aric Rindfleisch

4.6

(10 reviews)

Beginner level
No prior experience required
28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Dans ce premier module, vous découvrirez le cours, votre instructeur, vos camarades et notre environnement d’apprentissage. Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans le développement et le partage de produits.

What's included

12 videos11 readings6 quizzes2 peer reviews

Dans ce module, vous découvrirez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans les activités de promotion.

What's included

9 videos3 readings5 quizzes2 peer reviews

Dans ce module, vous découvrirez comment les nouveaux outils numériques modifient la distribution des produits et révolutionnent le paysage du commerce de détail.

What's included

9 videos3 readings5 quizzes2 peer reviews

Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans la définition du prix qu’ils paient pour les produits qu’ils achètent.

What's included

10 videos6 readings5 quizzes2 peer reviews

Instructor

Instructor ratings
4.7 (6 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses668,950 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 10

4.6

10 reviews

  • 5 stars

    80%

  • 4 stars

    10%

  • 3 stars

    0%

  • 2 stars

    10%

  • 1 star

    0%

BE
5

Reviewed on Sep 20, 2022

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions