Este curso busca entregar los principales pilares en los cuales se debe sustentar toda campaña de difusión de marketing digital, ilustrando los principales conceptos así como las herramientas más importantes.
Marketing Digital en Acción
Gain insight into a topic and learn the fundamentals.
4.8
(97 reviews)
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Assessments
4 assignments
Taught in Spanish
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There are 4 modules in this course
En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.
What's included
5 videos5 readings1 assignment
En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.
What's included
4 videos7 readings1 assignment
En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.
What's included
4 videos2 readings1 assignment
En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.
What's included
4 videos6 readings1 assignment1 plugin
Instructor
Instructor ratings
4.9 (22 ratings)
Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Tecnológico de Monterrey
Radio y Televisión Española
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Learner reviews
4.8
97 reviews
- 5 stars
85.56%
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8.24%
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5.15%
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Showing 3 of 97
KG
5
Reviewed on May 22, 2022
Me encanto! muy actualizado en Marketing Digital, y plataformas de publicacion.
GL
5
Reviewed on Feb 25, 2023
Muy buen curso para aprender más sobre el marketing digital
VN
5
Reviewed on Oct 19, 2022
Es un curso bastante completo que te introduce en el mundo del marketing digital de manera precisa y dinamica.
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Frequently asked questions
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