The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. Using a variety of practical tools and techniques in practical exercises and projects, students will understand using digital channels to achieve their marketing goals. Students will gain practical experience in usage of channels such as Search – SEO and SEA, Optimization and Marketing Display – Banners, Video and Beyond, Advanced topics Email – Design and Deployment Social – Networks, Media, and Content - Inbound Marketing Mobile and Emerging – Mobile Web, Apps and Ecosystems, Gaming, and beyond.
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October 2024
33 assignments
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There are 9 modules in this course
Welcome to MAX501 Digital Marketing! Module 1 introduces digital marketing, its importance in the modern business landscape, and the fundamental concepts and strategies used in it.
What's included
8 videos6 readings4 assignments1 discussion prompt
This module covers the principles of effective web design, the importance of landing pages, and best practices for optimizing web pages for user experience and conversion.
What's included
7 videos5 readings4 assignments
This module focuses on web analytics, covering the importance of data-driven decision-making, key metrics, and tools used for analyzing website performance.
What's included
5 videos5 readings4 assignments
This module covers search engine optimization (SEO) strategies, both on-site and off-site, to improve website visibility and ranking on search engines.
What's included
7 videos5 readings4 assignments
This module explains the fundamentals of PPC advertising, including how to create and manage effective PPC campaigns.
What's included
7 videos5 readings4 assignments
This module covers display advertising, including types of display ads, targeting strategies, and techniques for creating effective display ad campaigns.
What's included
7 videos5 readings4 assignments
This module explores email marketing, including strategies for building email lists, creating engaging email campaigns, and measuring email campaign performance.
What's included
8 videos5 readings4 assignments
This module covers social media marketing, including strategies for creating effective social media campaigns, engaging with audiences, and measuring social media performance.
What's included
11 videos5 readings4 assignments
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
What's included
1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
Digital Marketing Institute
Queen Mary University of London
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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