Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School
About the Course
Top reviews
RT
May 1, 2017
Good understanding of methods to know what customer think and how they think.
Useful for anyone doing market related activities. No indepth background needed to get into this course.
AT
Apr 13, 2020
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
51 - 75 of 98 Reviews for Marketing: Customer Needs and Wants
By Prashant R
•Sep 22, 2019
Nice learning
By Hamid S
•Nov 19, 2016
thank you.
By Anis C
•Sep 27, 2020
Excellent
By Fabio A d S
•Oct 17, 2017
Wonderful
By Jose M R M
•Apr 1, 2017
Very Good
By Javier C L
•Jul 21, 2016
Very good
By Rishika C
•Mar 9, 2022
Loved it
By Badal K S
•Apr 2, 2019
Awesome
By PROMISE O
•Dec 10, 2021
superb
By Gayathri
•Jun 15, 2022
good
By CHINTANKUMAR C
•Apr 15, 2022
good
By Mona A A
•Jun 12, 2021
good
By Bhumika. P
•Oct 24, 2020
Good
By Christopher D
•Aug 8, 2017
Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.
The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.
By Daniel S R
•Sep 6, 2019
I liked the content of this course. I found it useful.
However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.
By Alberto P
•Jun 4, 2020
Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!
By Shivani g
•Sep 13, 2020
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
By Patrick A
•Feb 22, 2022
I learned some basics. Interesting during this course was to have concrete examples to analyse.
By Laureen S
•Oct 11, 2016
the course outline really equips an individual on how marketing is a core part of business
By Mario E A
•May 26, 2020
Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.
By Bhuvanesh K P
•Nov 30, 2020
Good course with bunch of examples to understand the concepts clearly.
By Ahmed B
•Jan 1, 2018
Thank you professor.
Thank you IESE School.
Thank you Coursera.
By Ricardo H G
•Nov 19, 2020
Muy buen curso para entender los fundamentos del marketing
By Julio A V C
•Nov 11, 2018
It was a kind of confuse and lack of bibliography.
By JOSEPH S K m
•Apr 28, 2022
4 Stars
The course is good and more practical