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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois Urbana-Champaign

4.4
stars
2,855 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SD

Jul 19, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.

Very much enjoyed the easy of teacher.

Thanks for the information and I am putting it into works as we speak.

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

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626 - 650 of 676 Reviews for Digital Media and Marketing Principles

By Arjun S

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Jun 18, 2019

The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(

By Siddharth C

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Sep 23, 2020

Nothing new was learnt, what was shared ,was superficial

Quizes were a test of memory rather than concept

Readings are not up to date - outdated by 3-4years

This course does not add the value expected from this specialization

By BSM C

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May 4, 2017

I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer

By Rex C D

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Mar 5, 2017

The lectures were nothing more than a person reading from the reference text. There seemed to be a lack of understanding of the material--even the jokes were taken from the book (without credit to the author).

By Jana B

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Feb 18, 2017

very boring lectures, the professor should not read the slides, but actually try to speak her own words, because this is causing lost interest and as a result less attention paid and less knowledge received.

By OB

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May 18, 2023

The fact that you have to wait for a peer review before completing the course its ludacris, you invest a lot of time in this and need a certificate and god know when someone will get to rate your papers.

By Seif A

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Feb 25, 2018

More interaction and better presentation from the instructor and more case studies are needed, I would have read the book by myself and didn't bother to spend any money on this course

By Adarsh T

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Apr 30, 2020

The course is very basic. Week 4 is explained well. However first 2 weeks is just a long drawn thing about what communication is. Btter courses can be found elsewhere

By Jay J

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Nov 3, 2016

This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.

By Avril F M

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Feb 21, 2016

This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.

By Hana H

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Mar 18, 2018

Professor reads off a screen, its quite obvious and distracting as opposed to other professors that teach this class as a form of a discussion.

By Rhiannon C

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Feb 8, 2016

This was my least favorite of the course. The questions were out of order, the videos and lectures were terrible and dry

By JaiPal Y

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Dec 11, 2017

Long theory bases course, Need to me more practical base, did not expected this form Illinois university

By Volha B

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Feb 6, 2020

Not a lot of usefull information. Too academic language. The manner of speaking is hard to understand.

By Ankit K

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Mar 27, 2017

Too much theoretical.This course should not be a separate course.It can be a part of other course.

By Abhijat V

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Jun 20, 2022

Does a decent job of exposing different terms but treatment is rather basic.

By Renu M

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Aug 7, 2017

Very very basic and theoretical. Lectures were bookish and uninspiring.

By Marcell N

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Aug 20, 2020

The course was very superficial. I wished it gave deeper insights.

By Victor C

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Dec 1, 2016

I did not like the teacher but I did like the course material.

By Dinh T K H

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Sep 19, 2016

Not very much information and lesson to learn deep

By Sammy L

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Jan 6, 2017

was boring. nothing interesting here.

By Shivam T

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Jan 11, 2019

It lacks practical knowledge

By Oana D

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Aug 10, 2016

Very light in useful content

By Domenico M

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Apr 15, 2016

waste of time.