The course has a lot of theory and very fewer examples. The concept was quite basic.

A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.

Totally useless.

1) Why is she speaking so so so slow? I put the playback rate at X 1,50 in order to be able to understand her.

2) She is just making a summary in bullets of the readings that we are supposed to read anyway. Nothing new in the lectures.

If it was not a part of the Specialization I would never follow that course, neither the other one taught by the same professor.

extremely boring

I love this course a lot, I mean the whole courses that I already took. It is easy to understand and it does help me to know more about my job scope. Although I am just an administrative assistant in a digital marketing institute, I am assigned to marketing tasks from time to time and I don't have much ideas about digital marketing especially when it comes to marketing in digital. not the stereotype of digital marketing. This course is more in-depth and I really enjoy my learning. I am planning to finish all the seven courses although my working schedule these day is swamped but I really wanna give it a try. It is worth it and recommended for those who wants to know more about social media marketing and media marketing. I really enjoyed spending my time learning about the topics. Thank you, Professor Yao! :D

I really enjoy participating in this class. Although I've known some of the subjects before, by the help of this MOOC, I finally understand Digital Media ecosystem. In my opinion realizing Digital Media as a ecosystem is both vital and important for everyone who wants to became specialized in Digital Marketing as profession. Thanks to Prof. Yao for providing these subjects as a well-organized, valuable sources of learning materials, here on Coursera.

The content of the course was well structured and offer really useful and dated information. The assigments and the talking points were relevat to the subject and challenging. Lots of question in one topic however defenetly contected and interlocated with the discussed subject and it's objective. I definetly feel more confident and knowledgeable about the role of the communication in marketing and its ramifications.

I have learned so much with this course. it is amazing all this new information, all the new possibilities for marketers to approach audience. I am using all these knowledge and trying to apply it in my business. I have already enrolled in the next course! The professor explains it very thoroughly and it shows how knowledgeable he is. Thank you Coursera for letting me learn through my computer screen.

The course was clearly presented by Professor Yao and the discussions were very helpful for people like me who's new to digital media. I commend the University of Illinois for putting a course ingrained with so much expertise and practical applications that we need in this world that we live in. Great job! Thank you too to Coursera for this opportunity and the DOST Caraga region for this initiative.

The lessons are up to date and lots of lessons learned esp from the reading materials and the videos of different campaugns which made u realized you really need to think all the aspects of the technicalities and collaborate with content to make it successful.

I most value the interviews which gives a better understanding on human behavior combined with the technology is one to be amazed.

The Course is full of key and crucial information - combined with practical and theoretical basis. The video lectures are laconic, interactive by nature and quite visual - which makes the information provided even more interesting and close-to-the-point. I am grateful for this course and the experience I had with it. I will absolutely come back to it every time I need it.

An amazing course! I have learned so much from this course in a fun easy way. What I have enjoyed most about it, is how interactive it is while it is online and prerecorded. The extra reading suggestions and the video suggestions, as well as the plenty of examples given, helped me grasp the material very well. Thank you Dr. Yao, somehow, I will miss you!

The course was very informative. It included a wide range of information about marketing principles and the new technologies that have been implemented. It also had a lot of in detail explanation about mobile marketing, which has been on the rise lately. Overall, the course covered a variety of information and has helped me understand the subject better.

The course was well structured and well explained by the lecturer Mr Yao. The interviews conducted with industry participants gave a fresh and put into sharp focus the practical nature of the theoretical concepts that I was learning. On a wholesome, I totally enjoyed the course and it has provided me with extensive knowledge on the Digital Media.

The topics seen in this course are very interesting and above all current. Professor Mike Yao is an excellent transmitter of knowledge and above all what I liked the most were the questions in his exams because not only do you answer what you must answer, but it makes you reflect. This is the whole course, reflection and learning.

Rhiannon Clifton is a teacher I sensed as not very good at the beginning of the course. To my surprise she acquired such self confidence in the end that I can say I am very glad I was part of her course. I would like to have another chance to be on her courses in the future. Congrats!! I know you are on the right path for teaching

I just loved this course! It is very very interesting, useful, lots of information and insights, improved my perception of Digital marketing. I loved the content and don't think it is heavy at all if you already have basic knowledge of marketing. I'm sure I will finish all other courses inside Digital marketing specialization.

A very good course that covers the subject of "Digital Media and Marketing Principles" in detail. The well-structured curriculum guides the participant through the topics in a targeted manner. The time and submission deadlines are demanding - but also feasible if the course is to be carried out alongside work.

Loved the course, it was interactive. I mostly appreciate the peer reviewed assignment. It was refreshing to go through different ideas and experiences from my fellow learners. The expert interviews were also insightful. It breaks that class monotony by giving real life experiences. A 10/10 for me!

It provides learners with the concepts and skills necessary for searching and researching information in libraries and online. Lectures are clear and well organized. There are activities for students to go deeper into the topics (optional) and quizzes that helped them to check the main concepts.

Very good course and well assembled. The teacher begins with general well known things from other previous courses in the specialization, then starts introducing new things and overviews from Search Engines, Social Media, OOH and Direct Marketing.

I am sure any other student will like the course.

This course is truly comprehensive and gives you the inside-out of Digital Media and Marketing in today's market trend, as well as near future. Key takeaways are of great quality knowledge and it will definitely be useful and applicable for work. Personally, I highly recommend this course.

Mr. Mike Yao is a great professor.

Mr. Yao delivered the course content efficiently using theory, sufficient resources and examples.

I would recommend this course highly to anyone who wants to get an understanding of digital media and marketing principals

I fully enjoyed the experience.

From my perspective and background as a physics major, I found the course very informative. And the peer-review assignment has allowed me to interact with fellow learners from around the world. The course was an opener for me towards the recent trends in digital media marketing.

I enjoyed the difficulty of this course, however at times the questions seemed irrelevant and frustrating to find the information that the questions referred to. I believe some refinement is due here, but the difficulty was satisfying difficult compared to previous courses!