Overall, good course. I liked the first part of the series more though. It would be greate if there were more lectures in this course. It feels somewhat short at the moment.

The course lays an excellent foundation if you are just starting your journey in analytics. I feel it could have included some case studies to explain few of the concepts.

Great Course! Great Knowledgeable Professor. Amazing way the course material was presented. So glad I decided to enroll. I learned so much.I highly recommend this course.

I enjoyed this course. I liked the professor's teaching style that provided a summary at the end of every video, but to me, the course content is not very rich.

The course provides adequate understanding of ZMOT and consumer's thought process in making purchase decisions through CDJ. Thanks to Professor Kevin Hartman

Good course. Some of the material is outdated, but that's how fast advertising and marketing changes. Recommended to take if you're curious about analytics.

Happy to have completed this certification which builds on the theory and foundations of #marketing #analytics and focuses on the use of data in marketing.

good course to basic concepts and methodology in digital marketing area. could be better if lecture can introduce some samples to illustrate the approaches

The course is interesting, but many of the sources of information are more than 3 or 4 years old, which is quite a lot when it comes to digital marketing.

A good introduction, but a bit superficial. I would have expected a few examples for specific analysis results. Maybe this will come in the other course.

As a digital marketer, I always ignored the Digital Analytics part but now I think it's a nice thing.

I really enjoyed the lessons.

Thanks, Kevin Hartman

Great course. Sometime too easy, sometime a little bit boring. Actuality of recommended reading (Web Analytics Demystified, 2004) is under question IMO.

this course opens the gates before me in analytics in digital world. it gave me the interest to measure and collect data to tell a story.

so recommended

The course could have been more better , more interactive with more case studies revolving around all topics . All together it was a nice course

This course gives a good perspective of current digital tools businesses have at hand, how consumer habits have transformed into digital behavio

Great course. I think that putting case studies (companies utilizing such marketing aspects) for each topic would enhance learning experience.

I really enjoyed this course and have learnt a lot of new things that will help me in the future. I look forward to doing more courses.

This course was surprisingly interesting and full of good literature. Needs a bit of an update, but other than that, was very helpful.

For my first time being exposed to this subject area I found it very interesting, and the course was presented well by the lecturer.

Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics

covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.

I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.

COURSE is good but the grading system is disappointing as there are no enough peers in this group to review my assignment.

Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.

A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum