In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
The Power of Markets II: Market Structure and Firm Behavior
Instructor: Mark Zupan
7,771 already enrolled
Included with
(113 reviews)
What you'll learn
Students will be able to explain how firms select price-output levels in order to maximize revenue.
Details to know
Add to your LinkedIn profile
4 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
The Production Process: How Firms Convert Inputs into Final Outputs.
What's included
8 videos1 assignment
How Firms Minimize the Cost of Producing Output.
What's included
9 videos1 assignment
How Firms Maximize Profits in Perfectly Competitive Markets.
What's included
10 videos1 assignment
The Sources and Uses of Monopoly Power.
What's included
10 videos1 assignment
Instructor
Offered by
Recommended if you're interested in Business Essentials
University of Illinois Urbana-Champaign
University of Colorado System
West Virginia University
Emory University
Why people choose Coursera for their career
Learner reviews
Showing 3 of 113
113 reviews
- 5 stars
78.76%
- 4 stars
14.15%
- 3 stars
3.53%
- 2 stars
1.76%
- 1 star
1.76%
New to Business Essentials? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.