NS
Jun 28, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.
Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
By Vishal K
•Jun 16, 2022
The course is good but it is too therotical.
By DEMET A
•Mar 24, 2023
this is a very basic course
Not challenging
By Md I H
•Oct 8, 2021
its specially focused on consumer behavior
By Thet N S
•Jun 4, 2020
in week 4, i want more practical examples.
By Sebastian S
•Aug 31, 2017
The English of the teachers could be b
By Nayla M
•Apr 2, 2018
It was too theoretical in my opinion.
By Maged M A
•Jul 3, 2020
Not enough examples for a beginner
By Fátima M L
•May 27, 2017
Very superficial; very basic stuff
By Cristian B
•Oct 7, 2020
need more examples on definitions
By Armando M
•Aug 24, 2020
Requires more practical examples
By Andrew J B
•Sep 15, 2021
Instructor seemed dispassionate
By Chaitanya M
•Apr 27, 2020
Some Live Tutorials were great.
By shorn
•Aug 24, 2017
Some aspects are confusing.
By Camila A
•Nov 21, 2022
Was not what I expected
By An s
•Aug 24, 2020
Orator could be better.
By Shivaprasad B A
•Dec 13, 2022
Nice But Bit Boring
By Ajinkya A W
•Dec 9, 2018
content is good
By MOHAMMAD R
•May 15, 2020
Its helpful
By sahil s
•Sep 11, 2017
Too basic
By Devkant K
•Apr 25, 2020
Average
By Aabid A S
•May 2, 2021
Great
By Shubham k s
•Sep 30, 2020
GOOD
By iraiamuthan.v
•Dec 11, 2020
No
By Jan A
•Feb 6, 2023
I’m giving this two stars because what material was covered was well done. However, if you’re looking for a course that can be completed with the provided materials, this isn’t it. There are issues addressed going back years on the student forums for each week relating to questions on the graded quizzes. Each week, there is at least one question that is not covered at all in the course material and when the information is sourced elsewhere, the answer found doesn’t match up with the course’s “correct” answer. Teaching assistants have replied That they will look into the issue, but here we are up to 5 years later and the questions aren’t corrected. Other tested content is only covered in power point presentations that one wouldn’t know existed unless they had scoured the forums for guidance. OVerall, I think Coursera needs to have the producers of this course pull it and make it accessible (or at least have the correct test answers) for students. It is a course certificate that many of us in marketing would love to have, but I have to walk away before completing the courses because the frustration just outweighs the benefit.
By Nicholas M F
•Aug 8, 2017
Really disappointing. Some practical issues: no downloadable slides; no feedback to wrong answers on quiz (only show question and whether got it right or wrong -not even the possible answers); full of confusing typos (casual research instead of causal). Poorly presented. Skims over important concepts, while painfully labouring the utterly obvious (yes, one really gets it after countless videos that Tiffany has run out of milk for her coffee and that this is what drives her purchase decision, whereas buying a computer is more involved and buying clothes somewhere in between). Practical examples would also really help. Not a good advert for IE, and really don't understand some of the rave reviews for this course. On the positive side: the academic papers on risk aversion (prospect theory) and self-reporting (how questions shape answers) were really enlightening, and seeing these alone makes up for the sheer pain of wading through the course itself.