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There is 1 module in this course
In this course, you'll dive into the essential practice of user persona development and journey mapping using Figma. We'll demystify the concepts behind user-centered research translation, exploring how to transform user insights into actionable design tools. You'll gain a clear understanding of how personas and journey maps fit within the broader UX design process, from research analysis to strategic design planning. You'll be introduced to the specific capabilities of Figma for creating compelling user personas and detailed journey maps within the UX design ecosystem. We'll showcase how Figma harnesses the power of collaborative design to revolutionize your productivity when developing and sharing user-centered design artifacts. From analyzing user research data to crafting detailed user journeys, you'll discover the myriad ways Figma can enhance your persona and journey mapping workflow.
By the end of this course, you'll be able to:
- Analyze user research data to identify key user segments and needs.
- Create comprehensive user personas using Figma's design tools.
- Develop detailed user journey maps that highlight pain points and opportunities.
- Apply personas and journey maps to inform design decisions and strategy.
What's included
8 videos10 readings4 assignments
Show info about module content
8 videos•Total 27 minutes
The Impact of User Personas in Product Design•1 minute
Designing User Personas in Figma: A Step-by-Step Tutorial•7 minutes
Why a User Journey Map is Critical: Mapping the User Journey•1 minute
Creating Interactive User Journey Maps in Figma: A Step-by-Step Tutorial•4 minutes
Translating User Insights into Solutions: Defining Problems and Identifying Opportunities•1 minute
Visualizing Problems and Opportunities in Figma Tutorial•7 minutes
From Problems to Solutions: Ideation and Concept Development•1 minute
Ideation and Concept Sketching in Figma: A Step-by-Step Tutorial•6 minutes
10 readings•Total 200 minutes
A Guide to the Greenleaf Grocers Project•30 minutes
Creating Effective User Personas•15 minutes
Developing GreenLeaf Grocers User Personas•30 minutes
The Art of User Journey Mapping: Key Components and Best Practices•10 minutes
Creating a User Journey Map for GreenLeaf Grocers: Online Grocery Shopping Experience•30 minutes
From User Insights to Problem Statements: Analyzing Journeys and Identifying Pain Points•10 minutes
GreenLeaf Grocers Problem Definition: Identifying Pain Points and Opportunities in Figma•30 minutes
Ideation Techniques for UX Design: Methods, Evaluation, and Concept Sketching•10 minutes
GreenLeaf Grocers Ideation and Concept Development: Analyzing Problems and Brainstorming Solutions•30 minutes
Congratulations and Next Steps•5 minutes
4 assignments•Total 40 minutes
User Persona Development: Knowledge Assessment•10 minutes
User Journey Mapping Techniques: Concept and Best Practices Assessment•10 minutes
Problem Definition and Opportunity Identification: User Journey Insights Assessment•10 minutes
Ideation and Concept Development: Graded Assignment on Personas, Journeys, and Techniques•10 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.