This course offers a broad overview of the fundamentals of artificial intelligence and its impact across industries, with a special focus on the sports sector. Learners will explore the key principles of AI and essential technologies such as wearable devices, data analytics platforms, IoT, and intelligent systems applied to sports.

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Introduction to AI and Technology in Sports
This course is part of AI in Sports: The Approach of a Club Specialization

Instructor: Marisa Sáenz
Included with
Recommended experience
What you'll learn
Introduction to Artificial Intelligence applied to sports
Understand the application of key technologies in sports
Use tools and technologies applied to the sports industry
Skills you'll gain
Details to know

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June 2025
8 assignments
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There are 4 modules in this course
This foundational module introduces you to the essential concepts and technologies that power artificial intelligence in the modern world. Through three comprehensive lessons, you'll explore the fundamental principles of AI, understand key technologies driving the field, and discover diverse real-world applications across industries. Beginning with core AI concepts and terminology, you'll progress to examining the technological infrastructure enabling AI systems, and conclude by investigating how various sectors are being transformed through AI implementation. This module establishes the critical knowledge base necessary for understanding AI's specific applications in sports contexts, preparing you for more advanced explorations in subsequent modules.
What's included
6 videos1 reading2 assignments1 discussion prompt
This advanced module explores cutting-edge AI methodologies and their practical implementations across various domains. Through three comprehensive lessons, you'll delve into sophisticated machine learning and deep learning techniques, discover the transformative potential of natural language processing and large language models, and examine emerging AI trends shaping our future. Building on foundational AI knowledge, this module provides deeper technical understanding of how modern AI systems function and evolve. You'll gain insights into the latest developments in AI research and applications, preparing you to recognize and evaluate opportunities for implementing these technologies in sports and beyond.
What's included
6 videos3 readings2 assignments1 discussion prompt
This specialized module explores the dynamic relationship between artificial intelligence, technology, and the world of sports. Through three comprehensive lessons, you'll discover how digital innovation is revolutionizing athletic performance, fan engagement, and sports business operations. Beginning with an examination of how technology and sports intersect across multiple touchpoints, you'll then trace the historical development and current state of AI applications in sporting contexts. The module concludes with a critical exploration of the ethical dimensions and privacy challenges that emerge as sports organizations collect and leverage increasingly sophisticated data. Designed for both sports professionals and technology enthusiasts, this module provides essential insights into how AI is transforming traditional approaches to training, competition, and sports management while raising important questions about responsible innovation.
What's included
6 videos1 reading2 assignments1 discussion prompt
This practical module examines the cutting-edge technologies and platforms transforming data collection and analysis in modern sports. Through three focused lessons, you'll explore the hardware and software ecosystems driving innovation in athletic performance monitoring and fan experience enhancement. Beginning with an in-depth look at wearable technology and Internet of Things (IoT) applications, you'll discover how these innovations provide unprecedented insights into athlete biomechanics and physiological responses. You'll then examine sophisticated data analytics platforms that convert raw information into actionable intelligence for coaches, scouts, and performance staff. The module culminates with a fascinating exploration of smart stadium infrastructure, showcasing how integrated technology systems are revolutionizing venue management and spectator engagement. By understanding these practical tools and their implementations, you'll gain valuable knowledge about the technological backbone supporting modern sports operations and strategic decision-making.
What's included
5 videos2 readings2 assignments1 discussion prompt
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Instructor

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University of Michigan
University of Illinois Urbana-Champaign
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University of Michigan
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