En este curso aprenderás a crear y gestionar campañas en Google Ads que realmente funcionen. A través de un enfoque práctico, descubrirás cómo mejorar la visibilidad de tu empresa en los motores de búsqueda y atraer a los clientes adecuados. Este curso está diseñado para profesionales que desean fortalecer la presencia de una empresa en línea y maximizar el impacto de sus inversiones publicitarias. Aprenderás a aplicar estrategias de marketing digital alineadas con las necesidades específicas del negocio para lograr resultados tangibles tanto en posicionamiento web como en el retorno de inversión.
Introducción al marketing con Google Ads
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar una estrategia de marketing efectiva para campañas de Google Ads, adaptada a las características y objetivos de la empresa.
Skills you'll gain
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Recently updated!
September 2024
Assessments
2 assignments
Taught in Spanish
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There is 1 module in this course
Según un artículo de Earth Web, Google actualmente recibe 9 billones de búsquedas diariamente. ¿Te imaginas el impacto que puede tener en tu empresa aparecer en los primeros lugares de este motor de búsqueda? No solo más personas conocerán tu marca, sino que estarás un paso adelante en influir en sus decisiones y convertir esas visitas en ventas. Google Ads es la herramienta perfecta para ayudarte a lograrlo. ¿Estás buscando la manera de sacarle el máximo provecho? A continuación, conocerás los conceptos clave del marketing que te permitirán crear campañas efectivas con Google Ads, alineadas con los objetivos y necesidades de tu empresa. Recuerda que, sin una dirección clara, incluso el barco más sofisticado se perdería en el océano. Además, explorarás la plataforma paso a paso para descubrir todas sus funcionalidades y cómo usarlas a tu favor.
What's included
4 videos8 readings2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
Coursera Project Network
IE Business School
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