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Learner Reviews & Feedback for International Marketing Entry and Execution by Yonsei University

4.7
stars
326 ratings

About the Course

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Top reviews

TS

Jun 12, 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.

AD

Aug 15, 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

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26 - 47 of 47 Reviews for International Marketing Entry and Execution

By Mosleh U C

•

Sep 12, 2020

greatttt!!!

By Tấn T N

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Jun 11, 2023

Very good

By ELMER M P

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Oct 13, 2022

excelent

By Flt L G R

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Jun 15, 2020

THANKS...

By Ashish B

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May 28, 2018

Excellent

By Diego A P G

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Mar 7, 2017

excellent

By Swapneel D

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Jun 27, 2018

Amazing

By Muntaz N D R

•

Sep 23, 2023

good

By 홍현기

•

Jun 2, 2021

꿀잼

By Andrea B

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Aug 28, 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

By Soraia M

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Aug 21, 2020

It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

By Xiwen Q

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Jul 13, 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

By Sushmitha S

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Oct 14, 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

By Jordan G

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Apr 23, 2016

It's more based on people that knows marketing!!

By Paula A G

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Jul 1, 2020

Excellent course!

By Sasha M

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Sep 20, 2023

As someone who has worked in marketing for the last 15-years, I found this class to be too heavy in jargon with the quizzes too heavy on jargon and abbreviations. I worked in NYC advertising and public relations for 13-years of my 15 and I have real world experience from Fortune 50 companies in an international capacity. I struggled with the quizzes and the the final for this course in particular because it felt overtly academic and less practical. All the talk about "Noon Nopi" and "transing" was entirely unnecessary. Having taken two other classes in the specialization already, this is my least favorite and not positioned as well as the others.

By Md. T H B

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Oct 9, 2020

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

By Minhaj M

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Jun 23, 2020

The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

By Elizabeth N C

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Oct 15, 2021

More clarity in some lesson examples is very fast

By Andrew Y S L

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May 21, 2021

Same like the previous course, a bit simple

By nuttaphol m

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May 25, 2020

-

By Adithya R

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Feb 13, 2021

The English was too complicated! wish it was simple!!!!!