The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
International Business Capstone
This course is part of International Business Essentials Specialization
Instructor: Barry McCarthy
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There are 5 modules in this course
This week will focus on the business plan itself, including its formulation, implementation, and control.
What's included
15 videos3 readings2 assignments1 peer review
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
What's included
15 videos4 readings1 peer review
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
What's included
6 videos1 peer review
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
What's included
12 videos1 peer review1 discussion prompt
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
What's included
5 videos1 peer review
Instructor
Offered by
Recommended if you're interested in Business Essentials
The Hong Kong University of Science and Technology
Yonsei University
The Hong Kong University of Science and Technology
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Reviewed on Jun 12, 2021
Mr. McCarthy has a good command of the subject and provides an understanding of the subject with his emphases. I enjoyed the education. Thank you Mr. McCarthy.
Reviewed on Dec 13, 2017
Great and Informative course. Will definitely recommend.
Reviewed on Jul 25, 2017
An excellent course to understand all the facets of management!
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