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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School
2,409 ratings
About the Course
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give
the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating
marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the
appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product
strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB G...
the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating
marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the
appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product
strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB G...
Top reviews
WR
Jun 5, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
SD
Apr 20, 2020
Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.
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526 - 527 of 527 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
By VINODH K
•Sep 29, 2016
tutor is Russian i guess her accent is not quite understandable
By Rondella T
•Oct 7, 2020
It was a great course. I enjoy doing it.