Este curso es el tercero de la especialidad de Marketing digital. Si llegaste hasta este punto eso quiere decir que te interesa mucho el marketing digital y que deseas integrarlo completamente a tu empresa o marca.
Impulsando la transformación del marketing digital
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Impulsando la transformación del marketing digital
This course is part of Planificación y estrategia de marketing digital Specialization
Instructor: Gricel Deyanira Castillo Cantú
4,068 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(73 reviews)
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
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This course is part of the Planificación y estrategia de marketing digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
El Marketing digital ha tenido que evolucionar o transformarse para adaptarse mejor a los nuevos consumidores. Cada vez el uso del Internet como medio de comunicación es más común. La estrategia del marketing digital en combinación con la estrategia de los negocios busca una mayor expansión de la marca y beneficios para la empresa. Sin embargo, la transformación del marketing digital también ha llevado a mayores retos para las empresas. En este primer tema vamos a abordar el concepto de transformación del marketing digital, así como la estrategia de negocios y los retos relacionados.
What's included
2 videos13 readings4 assignments1 discussion prompt
Para llevar a cabo la ejecución del marketing digital se necesita establecer una estrategia. La estrategia debe ser disruptiva y aliada a los objetivos del negocio. En el mundo actual una buena estrategia de marketing digital debe utilizar la automatización para poder analizar mejor los datos con los que se cuenta y tomar decisiones. Además de la automatización, es aconsejable que las marcas sean gestionadas en la economía digital con apoyo de las plataformas digitales que facilitan la comunicación y el intercambio de información.
What's included
2 videos10 readings3 assignments1 discussion prompt
Para gestionar la estrategia del Marketing digital existen diversas herramientas que pudieran apoyar a las marcas, estas herramientas o TI esencial para los especialistas de marketing digital y análisis del negocio se consideran a partir de su funcionalidad para reforzar las ventas. Además, existen indicadores que apoyan a las marcas a conocer si está funcionando y como está funcionando su estrategia de marketing digital, o si se deben hacer cambios.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Finalmente, para que una empresa pueda realizar una mejor gestión de su marca desde la economía digital debe considerar que la comunicación ha cambiado y tiene una influencia muy grande en la era digital. Aplicar diversas técnicas de comunicación y comprender los cambios que se han originado para tener un mundo dinámico y conectado son bases esenciales para vivir la transformación del Marketing digital.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
5.0 (6 ratings)Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
Banco Interamericano de Desarrollo
Tecnológico de Monterrey
Universidad de Palermo
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