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Learner Reviews & Feedback for Improving Customer Retention by Coursera

4.6
stars
69 ratings

About the Course

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics. This course caters to team leaders, supervisors, and managers responsible for individuals and teams, as well as professionals in marketing, customer service, CRM, business owners, and brand coordinators. Whether overseeing teams or directly involved in marketing and customer service functions, individuals in these roles will benefit from gaining insights into enhancing customer retention strategies. Participants should have a basic understanding of marketing concepts and familiarity with CRM systems to engage effectively with the course material. An understanding of customer service principles is also beneficial for comprehending strategies aimed at improving customer satisfaction. Moreover, an interest in consumer behavior and its impact on business is essential for gaining a comprehensive understanding of the topics covered. Upon completing this course, learners will be equipped to identify the key factors influencing customer retention and apply best practices in customer service to enhance customer satisfaction. They will also gain the ability to evaluate consumer behavior effectively to inform retention strategies and apply feedback analysis techniques to improve retention tactics....

Top reviews

RT

Jan 3, 2026

Excelente curso online! Lo recomiendo. He aprendido bastante y he obtenido el certificado gracias a Coursera !!!!!!

MM

Nov 10, 2024

I found this course to be very useful, and user friendly.

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1 - 18 of 18 Reviews for Improving Customer Retention

By Barbara v D

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Feb 2, 2025

Marta's experience, knowledge and expertise add so much value and authenticity to this fantastic overview of key elements impacting customer retention and customer service/support best practices!

By Ruth M Y F T

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Jan 4, 2026

Excelente curso online! Lo recomiendo. He aprendido bastante y he obtenido el certificado gracias a Coursera !!!!!!

By Michele

•

Nov 11, 2024

I found this course to be very useful, and user friendly.

By everton a

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Apr 6, 2025

Amazing course. had loads to learn.

By Faith C

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May 28, 2025

One of the best courses I have had

By rasiga m

•

Jul 9, 2024

It’s really useful to me

By Deepak R

•

Sep 7, 2025

Good to refresh ideas

By reem M

•

Sep 9, 2025

added to my value

By chizoba s

•

Nov 20, 2024

Easy to learn

By Ashvani K

•

Aug 28, 2025

nice course

By Sandesh G

•

Sep 12, 2025

good one

By Esther O M

•

May 28, 2025

great

By Abhishek C

•

Nov 9, 2025

good

By Kunal S

•

Aug 21, 2025

ok

By Abhinav L

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May 5, 2025

In my experience, businesses don't care about making customers happy. And businesses focus on the biggest spenders to maximize sales.

By Lokesh P

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Sep 1, 2025

Good course to understand customer retention

By Mariia P

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Sep 9, 2024

Overall, the course might be suitable for beginners looking for an introductory overview, but those seeking a more comprehensive or engaging learning experience might want to explore other options.

By Colleen C

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Oct 24, 2025

The speaker was often hard to understand, and following the transcript wasn't much better. The end questions were some of the worst I've seen. After this course, I feel like I did not learn anything. It was too repeatitive and could have been consolidated into one lesson.