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Learner Reviews & Feedback for Hotel Digital Marketing and Social Media Strategy by Starweaver

3.7
stars
18 ratings

About the Course

This course is a beginner-level program that provides a comprehensive immersion into the world of digital marketing and social media strategies tailored specifically for the hotel industry. In this course, Learners will gain a solid understanding of how to effectively utilize digital marketing tools and social media platforms to enhance a hotel's online presence, engage with potential guests, and drive bookings. The course will start by introducing Learners to the fundamentals of hotel digital marketing and its significance in today's competitive hospitality landscape. It will cover the benefits of adopting digital marketing strategies for hotels and address the challenges that may arise in the process. Learners will learn about the latest digital marketing trends and innovations relevant to the hotel industry, ensuring they stay up to date with the rapidly evolving digital landscape. A significant portion of the course will be dedicated to building a strong hotel online presence. Learners will discover how to create an effective hotel website, ensuring it showcases the hotel's unique selling points and provides a seamless user experience. Search Engine Optimization (SEO) techniques will be explored to boost the hotel's visibility in search engines and attract organic traffic. Managing online reputation is crucial in the hospitality industry, and this course will guide Learners on monitoring and responding to guest reviews to maintain a positive image. The course will then delve into the world of social media marketing for hotels. Learners will gain insights into popular social media platforms and understand how to tailor their strategies to match the preferences and behaviors of their target audience. An essential aspect of the course will focus on content creation and storytelling. Learners will learn to craft engaging content that resonates with potential guests, conveys the hotel's unique brand identity, and compels them to choose the hotel for their stay.  This course is well-suited for various individuals, including those aspiring to pursue a career in hotel marketing and social media management. It also caters to hotel managers and staff looking to bolster their digital marketing skills. Additionally, entrepreneurs and hotel owners keen on grasping the fundamentals of promoting their hotel business online will find value in this course. As for prerequisites, learners should possess basic computer skills and be internet literate. Familiarity with popular social media platforms like Facebook, Instagram, and Twitter is recommended, although no prior experience in hotel marketing or social media is required to enroll in this course....

Top reviews

M

Aug 24, 2024

Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape

JS

Apr 14, 2024

It is super helpful and I have learned a lot about Digital Marketing in different industry.

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1 - 10 of 10 Reviews for Hotel Digital Marketing and Social Media Strategy

By Babette A S

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Sep 7, 2024

Grammer was pretty horrible to the extend where sometime the point the speaker was trying to make did not come across well. One thing I very much do not like at all is that the speaker constantsly states ´I believe ... ' It sounds very unprofessional. I am not interested in some randon dudes beliefs, i want to know facts. Lastly a lot of info was very on the nose and the info that would have been interesting was fully missing.

By Steve R

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Aug 12, 2024

Does not really even talk about hotels. Uses a lot of auto dealership statistics but does not even mention hotels and their ota's such as booking.com, travelocity, expedia, kayak, hotwire, etc. This was not a very well thought out course.

By Riccardo S

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Jul 24, 2024

I just can't stand such a low level of English

By Hoda N

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Jun 15, 2024

Applied was not taught

By Mohamed S

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Aug 25, 2024

Thanks to the lecturer - perfectly conveyed the course, the challenges & the solutions on the hotel DM landscape

By John S

•

Apr 15, 2024

It is super helpful and I have learned a lot about Digital Marketing in different industry.

By Younus A S

•

Nov 28, 2024

This course is with rich knowledge, easy to understand with easy access to the course.

By imran S

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Dec 17, 2024

very good..

By KARIM R

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Oct 26, 2024

The content of the course was very good and very useful

By pawan k

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May 17, 2024

Overall Good, Easy to understand.