This course has been designed to help leaders, like you, learn how to effectively navigate the challenges of significant organizational disruptions. As a participant in this course, you’ll discover why an understanding of various stakeholder perspectives can inform and dramatically improve a leader’s response to events that threaten an organization’s very survival. This course is also about understanding and developing individual and organizational resilience—the ability to anticipate potential threats; to cope effectively with adverse events when they occur; and to adapt to changing conditions, ensuring a viable path forward for yourself, your team, and your organization. These topics are particularly relevant in the wake of the global COVID-19 pandemic. Many course examples will reference lessons leaders around the world have learned during this far-reaching healthcare crisis.
During the eight course modules, which are distributed over four weeks, participants will explore topics such as: Why the VUCA world is making crises more common; Characteristics of resilient organizations and ways to increase resilience; Stakeholder value propositions and how these are threatened during a crisis; Organizing frameworks for estimating the types of crises an organization might encounter; the Unique and challenging nature of the crisis environment; the Fundamentals of crisis leadership; and Building a plan to prepare yourself, your team, and your organization for your next major crisis—which, in today’s world, is not so much an “if”, as a “when”.
Professor Mike Barger, your faculty member for this course, has served as a TOPGUN instructor in the United States Navy and as a founder and executive at JetBlue Airways. His professional experience has helped him learn a great deal about crisis leadership and to gain a true sense of what it means to be resilient. Throughout the course, Professor Barger will draw upon many practical examples that will make the content of this course easy to appreciate, understand, and translate into practical lessons that you will be able to apply immediately at your organization.
Crisis leadership is a topic that’s exciting, daunting, and almost impossible to master. With some time and effort over the four weeks of the course, however, you can develop an exceptional set of crisis-leadership tools that will serve you well throughout your professional career.
During the first course week, participants will gain an appreciation for the volatile, uncertain, complex, and ambiguous environment in which their businesses must operate and how these conditions have dramatically increased the likelihood of an organizational crisis. Participants will also gain a deep understanding of organizational stakeholders and how the perspectives of these stakeholders become vitally important frames of reference for leaders during a crisis.
Organizational Stakeholders and Value Propositions•10 minutes
JetBlue’s Attempt to Serve Stakeholder Interests During a Winter Storm: Introduction•5 minutes
JetBlue and the Customer Perspective•5 minutes
JetBlue and the Crewmember (a.k.a. Employee) Perspective•5 minutes
JetBlue and the Regulator Perspective•5 minutes
JetBlue and the Media Perspective•10 minutes
JetBlue and the Investor Perspective•10 minutes
JetBlue and the Competitor Perspective•10 minutes
Becoming THE Source of Facts During a Crisis – The Impact of Social Media•5 minutes
1 assignment•Total 30 minutes
End of Module 2 Knowledge Validation•30 minutes
4 app items•Total 120 minutes
Set Personal Goals for the Course•30 minutes
Identify Key Stakeholders•30 minutes
Your Key Stakeholders and Value Proposition Threats•30 minutes
Stakeholder Engagement Manifesto – “My Commitment to Stakeholders”•30 minutes
3 discussion prompts•Total 55 minutes
COVID-19 Examples of Exceptional Leadership•20 minutes
Universal Truths About Stakeholder Expectations During Crises•15 minutes
Personal Experience During a Major Disruption•20 minutes
Modules 3 & 4: Developing Resilience and Understanding Stakeholder Reactions to Crises
Module 2•11 hours to complete
Module details
During the second week of the course, participants will learn how to increase their organization’s capacity for resilience, defined as the ability to anticipate potential threats; to cope effectively with adverse events when they occur; and to adapt to changing conditions, ensuring a viable path forward for everyone involved. Participants will also explore this week a model for understanding and predicting how stakeholders will respond to crises that threaten their value proposition with an enterprise.
Module 3 Introduction. What is Organizational Resilience?•4 minutes
Organizational Resilience Capabilities Are Good For Business•5 minutes
Organizational Resilience Goal #1: Anticipating Crisis Through Stakeholder Engagement•5 minutes
Organizational Resilience Goal #2: Coping With Crisis Through Stakeholder Involvement•7 minutes
Organizational Resilience Goal #3: Developing Stronger Relationships With Stakeholders After a Crisis•6 minutes
Applying the Model to the COVID-19 Pandemic •5 minutes
Resilience Increases When We Demonstrate Commitment to Our Stakeholders Before, During, and After a Crisis•3 minutes
Module 4 Introduction. Stakeholder Value Propositions Inform Their Reactions to Crisis•5 minutes
Trigger Events and the Precipitation of Crisis•5 minutes
Stakeholder Evaluation of Trigger Events•6 minutes
Stakeholder Responses to Crises and the Outcomes They Produce•5 minutes
Applying the Model to a JetBlue Operational Crisis•8 minutes
Predicting Stakeholder Reactions Can Help Us Craft Communication Plans•4 minutes
Summarizing the Value of Predicting Stakeholder Reactions to Crises•3 minutes
Takeaways: Engaging with Customers•3 minutes
Takeaways: Engaging with Employees•2 minutes
15 readings•Total 175 minutes
A Model for Understanding Organizational Resilience•5 minutes
Key Factors for Organizational Resilience – The Anticipation Stage•10 minutes
Key Factors for Organizational Resilience – The Coping Stage•5 minutes
Key Factors for Organizational Resilience – The Adaptation Stage•10 minutes
A Model for Predicting Stakeholder Reactions to Crisis•10 minutes
Crises Are Rarely Rooted in Single, Spontaneous Causes•5 minutes
Case Study: Stakeholder Reactions to an Operational Disruption at JetBlue•10 minutes
The Proactive Development of Stakeholder Engagement Plans•10 minutes
Introduction to the Interactive Experiences•10 minutes
Alternative Experience: Engaging with Customers•30 minutes
Alternative Experience: Engaging with Employees•30 minutes
Professor Insights: Employees Who Seem Disconnected from Organizational Purpose•10 minutes
Professor Insights: Employees Lacking Confidence in the Decision-Making of Their Leaders•10 minutes
Professor Insights: Employees Feeling Undervalued•10 minutes
Post-Experience Survey Opportunity •10 minutes
2 assignments•Total 60 minutes
End of Module 3 Knowledge Validation•30 minutes
End of Module 4 Knowledge Validation•30 minutes
7 app items•Total 300 minutes
Your Organization’s Resilience Practices•30 minutes
Three Actions to Improve Our Capacity for Resilience•30 minutes
Evaluation of Current Practices•60 minutes
Three Key Opportunities to Better Understand Likely Stakeholder Reactions•30 minutes
Course Midpoint Goal Review•30 minutes
⭐Interactive Experience: Engaging with Customers•60 minutes
⭐Interactive Experience: Engaging with Employees•60 minutes
3 discussion prompts•Total 45 minutes
One Stakeholder Lesson from Your COVID-19 Experience•10 minutes
Personal Experience with the Assignment of Responsibility•20 minutes
Reflecting on Your Interactions•15 minutes
Modules 5 & 6: Crisis Varieties, Responses, and the Unique Nature of the Crisis Environment
Module 3•7 hours to complete
Module details
During the third course week, participants will examine a collection of different crisis types and how each type requires a unique response from crisis leaders. This week will also present a detailed look at the nature of the crisis environment, which will explain why crisis leadership is one of the most challenging aspects of any leader’s set of responsibilities.
Reactions to the Benefits of Dimensional Typologies•30 minutes
Current Level of Awareness About Potential Crisis Sources•30 minutes
The Complexity of Your Business•30 minutes
Developmental Opportunities for Self and Team #1 - Urgent Decision-Making with Limited Information•30 minutes
Developmental Opportunities for Self and Team #2 - The Demand for Effective Communication to Multiple Audiences•30 minutes
Developmental Opportunities for Self and Team #3 - Acknowledging Individual Vulnerability•30 minutes
Three Key Opportunities to Better Prepare for Crisis Leadership•30 minutes
1 discussion prompt•Total 20 minutes
Best Practices in Any of These Areas•20 minutes
Modules 7 & 8: Crisis Leadership and Preparing for Future Crises
Module 4•10 hours to complete
Module details
During the fourth and final week of the course, participants will explore the key characteristics of effective crisis leaders and how to effectively demonstrate leadership before, during, and after a crisis. Then, to bring the course to a close, participants will work through a collection of steps that will help them effectively prepare for their next inevitable crisis.
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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Reviewed on Nov 4, 2021
This is a wonderful course that teaches a multitude of knowledge in regards to crisis management
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Reviewed on Aug 8, 2020
Rooted in real life experience, this a a course which equipped me with practical tools for immediate use.
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Reviewed on Aug 13, 2020
thank you so much to coursera and the resource person of University of Michigan. The course was excellent with useful content. Thanks again.
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