Assertive Communication: Definition, Examples, and Tips
October 25, 2024
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This course is part of Healthcare Marketplace Specialization
Instructor: Stephen T Parente
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In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.
The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.
The capstone project provides learners with the opportunity to apply the key principles and practices presented in the four courses of the Healthcare Marketplace specialization to a real-world situation. In this first module, learners will get acquainted with the overall expectations of this capstone course.
1 video1 reading1 discussion prompt
In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.
5 videos2 readings1 peer review1 discussion prompt
For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.
4 videos2 readings1 peer review1 discussion prompt
Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.
5 videos2 readings1 peer review1 discussion prompt
A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.
5 videos2 readings1 peer review1 discussion prompt
The previous modules have focused on developing and getting constructive feedback on the major elements of the capstone project. In this module, the learner should use all of that feedback to submit a final version of the project that will be graded by other learners. Learners must also grade other projects which will expose them to challenges and solutions in contexts different from their own.
1 peer review
The work is now done! This short module provides an opportunity for learners to reflect upon the specialization, and to be congratulated on their success by the instructional team.
1 video1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
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University of Minnesota
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University of Minnesota
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University of Maryland, College Park
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57 reviews
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Reviewed on Dec 12, 2024
VERY INFORMATIVE.INSTRUCTORS ALSO DID THEIR PART VERY WELL
Reviewed on Apr 2, 2017
Very nice way of bringing all the courses together into a project that can be utilized in the real world.
Reviewed on Dec 10, 2017
Thanks for a great class. It would be more valuable to have instructor involvement in the reviews of assignments. And also have someone to answer questions.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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