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Learner Reviews & Feedback for International Hospitality & Healthcare Services Marketing by Yonsei University

4.7
stars
507 ratings

About the Course

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top reviews

KP

Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

SN

Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

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126 - 136 of 136 Reviews for International Hospitality & Healthcare Services Marketing

By Rishi E

•

Jul 27, 2023

Excellent Learning

By Dannie L T Y

•

Jul 2, 2020

Great content.

By Andrew Y S L

•

May 25, 2021

too short

By Pritam B

•

Mar 18, 2023

good

By Keerthana B

•

Dec 5, 2017

Good

By Sayan R

•

Sep 25, 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

By Pavitra J

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May 29, 2020

The third week should provide more insights, it was very casual information. There was nothing in-depth even in the case studies taken up.

By Paritosh D

•

Sep 9, 2018

a good introductory level course!

By Võ N H K

•

Jan 17, 2022

nah

By Ana G

•

Mar 23, 2022

The course is not updated, videos from 2014, 2015,

By Sandra G

•

May 9, 2024

Insisted I purchase the certificate. Finished the course and they wouldn’t let me download my certificate because I was on the free trial and had to wait till my subscription started. What a waste of my time. Class was good but the marketing trick is so stupid. Would NOT recommend.