As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.
KK
Very challenging yet interesting. It has been full of very practical course lessons to apply to my current career procedures. Module 2 is a very fun one!
SS
Got more to learn some interesting things about hospitality industry and hospital services
SM
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
DT
The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!
CH
Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!
AA
a very good course that will help me a lot throughout my future desired career! Thank you so mucn!
AB
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
PD
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
JR
One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient
MM
I found this course valuable because it presents techniques applicable to a wide range of jobs.
A
Madam Choi is amazing teacher. She explained everything so smoothly that I really loved it.
ND
I'm very grateful to professor Choi Sunmee for providing material so accurate and interesting. Now, I am able to see healthcare service from the other side.
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Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
Really nice and easy to understand. Learnt a lot about ho to deal with people in general.
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!
"International Hospitality & Healthcare Services Marketing" is an interesting and practical course in the field of international services, especially in the fields of tourism and health. The course provides insight into the key aspects of marketing and service management in a multicultural and multidisciplinary environment.
The highlight of this course is how it combines theory and practice. Thanks to my hands-on experience with the service industry, I have had the opportunity to learn and apply new knowledge effectively. From optimizing the customer experience to managing relationships with local partners, I received a clear insight into how to apply effective marketing strategies in the service industry.
The course instructors are very professional and experienced, always willing to share their knowledge and support us in the learning process. Through discussions and practical exercises, I have cultivated many important skills such as time management, effective communication, and handling complex situations.
International Hospitality & Healthcare Services Marketing is an Amazing Online course lectured by Professor Sunmee Choi. The insight explained by her are of immensely helpful to understand how Hospitality and Healthcare service are similar. Both are Human touch oriented service industry which can complement each other . The Course Theory and Visuals have been well organised and examples given are very much individual industry related which also explains how one can merge the aspects of Hospitality industry into Healthcare Industry. Looking forward for more courses related to Healthcare Industry.
Out of all the courses I have followed in Coursera so far, this course provided by the Yonsei University is far more than satisfaction. Perhaps, it's because of the way the professor teaches in which I love the most. Because she is very clear, detailed, and amiable in her lectures, and she sounds interesting and not boring at all.
To be honest, I understood a lot, and I took this course mostly to know about the Marketing in Hospitality and I grasped an essential amount of information; thanks to the professor of the Yonsei University.
And I'm about to take the course again as well!
Thank you!
Although my specialty is far from hospitality or even healthcare services, this course helped me to understand and deepened the relationship with the customer and how is important it service. However, it perfectly showed me how this service is carried out, as I have a Hospital of preference for my healthcare but I am also willing to not use it. Thank you so much Professor for your hard work!
This course was AMAZING! I've dreamed to learn something from a Korean university, this course helped me so much understanding healthcare and hospital goals, also, I've created goals based on what I've learned.
The coach was the best! she made me like the lessons and I felt she's so experienced
please make more healthcare related courses.
I was especially interested in the part about Healthcare Services Marketing as I have been working in the Healthcare Industry for a while. But the entire course was very interesting and the teacher is very good at expressing ideas and explaining concepts. I would totally recommend this course to anyone!
Throughout this course, the way concepts were explained in very simple language. Sense of humor of the instructor is vital as a professor. Examples of Shouldice Hospital and Kameda Medical Centre were enlightening and interesting. Thank you Mam.
El curso se me hace muy interesante ya que en mi experiencia no tenía definidos algunos conceptos y en base a la carrera que estudio me ayudo mucho para poder mejorar en mis practicas y al igual me aporto nuevos conocimiento
This course helped me realize that not only in the hospitality area we can make our clients have experiences, we can also take them to other levels such as in hospitals so that patients have a better quality in their stay.
It's good summarizing for hospitality and healthcare marketing.
From this course You can start to develop and gain the knowledge from other sources - they gives a lof of links and articles.
It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.
That is such a dazzling, peerless course. I adore this professor. She is such a highbrow and gorgeous personality. I investigated the best knowledge in my life.
Great couse, i Highly recommend cause theres not only theorical advice but also pratical knwldge that can be applied for services.