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Growing Your Core Business with Jagdish Sheth

Growing Your Core Business with Jagdish Sheth

This course is part of Growing the Core Business in a Competitive Marketplace Specialization

Instructor: Jagdish Sheth

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Growing the Core Business in a Competitive Marketplace Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course explores why growing the core business is now a more viable strategy than unrelated diversification. Learners will understand how shareholder value is created through both cash flow and strategic positioning for growth. Drawing on decades of corporate examples and financial analysis, Professor Jagdish Sheth outlines the limitations of the portfolio model and presents a framework for growing the core through multiple channels, product extensions, and emerging markets. Through case studies of companies like Monsanto, 3M, IBM, and Dinol, learners will discover how to avoid strategic missteps and identify synergistic opportunities that align with their company’s competencies and market access. This course empowers learners to think critically about growth, profitability, and how to leverage core strengths to meet modern shareholder expectations.

Module details

This module explores the historical evolution of shareholder value and the limitations of the traditional portfolio model. Learners will examine the cash flow vs. company growth dilemma and the impact of market stagnation on corporate strategy.

What's included

11 videos1 assignment

11 videosTotal 38 minutes

Framing the Issue - 012 minutes
Framing the Issue - 023 minutes
Framing the Issue - 033 minutes
Framing the Issue - 042 minutes
Framing the Issue - 052 minutes
Framing the Issue - 065 minutes
Framing the Issue - 074 minutes
Framing the Issue - 084 minutes
Framing the Issue - 096 minutes
Framing the Issue - 105 minutes
Framing the Issue - 113 minutes

1 assignmentTotal 30 minutes

Growing Your Core Business - Part 1 Assessment30 minutes

This module introduces a new framework for growing the core business. Learners will evaluate various growth paths and cautions against misguided diversification, supported by a growth map covering product and market strategies.

What's included

15 videos1 assignment

15 videosTotal 68 minutes

Developing Strategies - 013 minutes
Developing Strategies - 023 minutes
Developing Strategies - 034 minutes
Developing Strategies - 043 minutes
Developing Strategies - 054 minutes
Developing Strategies - 067 minutes
Developing Strategies - 074 minutes
Developing Strategies - 089 minutes
Developing Strategies - 092 minutes
Developing Strategies - 107 minutes
Developing Strategies - 115 minutes
Developing Strategies - 123 minutes
Developing Strategies - 133 minutes
Developing Strategies - 142 minutes
Developing Strategies - 159 minutes

1 assignmentTotal 30 minutes

Developing the Strategies Assessment30 minutes

This module analyzes real-world examples—including IBM, McDonald’s, and Dinol—to illustrate successful and failed diversification strategies. Learners will apply a three-part test for synergistic diversification and learn how to assess market access and infrastructure.