Google Analytics for SEO Queries

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Google Analytics for SEO Queries

This course is part of Google Analytics: Reports & Traffic Analysis Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Accurate performance measurement depends on proper analytics integration and a clear understanding of the required administrative access paths.
Non-branded search queries reveal genuine user intent and organic discovery patterns that branded searches cannot provide.
Systematic filtering and exporting of search performance data enables evidence-based content strategy and SEO optimization decisions.
Basic analytics configuration skills scale exponentially across all digital marketing measurement and optimization activities.

Skills you'll gain

Tools you'll learn

Google Analytics

Details to know

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Build your subject-matter expertise

This course is part of the Google Analytics: Reports & Traffic Analysis Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Master the essential Google Analytics workflows that power successful SEO strategies. This course transforms beginners into confident analytics users who can seamlessly connect Search Console data and extract actionable search insights that drive organic growth. You'll learn to navigate complex administrative interfaces with precision, apply systematic filtering techniques to isolate high-value non-branded queries, and create efficient export workflows that feed directly into SEO optimization campaigns. These foundational skills form the backbone of data-driven SEO decision-making, enabling you to identify content gaps, understand user intent, and prioritize optimization efforts based on real performance data.

By the end of this course, you will be able to: • Remember the exact location of data integration settings within Google Analytics • Apply web analytics tools to export top-performing non-branded search queries This course is unique because it focuses specifically on the Google Analytics and Search Console integration that many marketers struggle with, providing step-by-step guidance through real administrative interfaces. To be successful in this course, you should have basic familiarity with digital marketing concepts and access to a Google Analytics account.

In this module, we lay the groundwork for using Google Analytics as a powerful engine for SEO insights. Before you can analyze queries, interpret trends, or optimize content, you need a clear understanding of how data flows into your analytics environment. This module walks you through the essential settings, integrations, and navigation patterns that ensure your SEO data is accurate, connected, and ready for meaningful analysis. By the end, you’ll have a solid foundation that makes every future report, query, and optimization decision far more reliable and impactful.

What's included

3 videos1 reading1 assignment

In this module, we shift from foundational setup to hands‑on SEO intelligence. This module focuses on the search queries that reveal how users discover your content without relying on brand awareness—arguably the most valuable signals for true organic visibility. You’ll learn how to export non‑branded query data from Google Analytics, structure it for analysis, and interpret patterns that uncover real opportunities for growth. By the end, you’ll be able to turn raw query data into actionable insights that directly inform content strategy, keyword targeting, and competitive positioning.

What's included

3 videos1 reading3 assignments

3 videos Total 13 minutes

Why Non-Branded Queries Drive Marketing Strategy 2 minutes
Search Console Query Data and Export Functions 6 minutes
Filtering and Exporting Non-Branded Search Queries 4 minutes

1 reading Total 10 minutes

Understanding Query Classification and Filtering 10 minutes

3 assignments Total 30 minutes

Export and Analyze Your Top Non-Branded Search Queries 15 minutes
Non-Branded Query Analysis Knowledge Check 5 minutes
Non-Branded Query Export Mastery Assessment 10 minutes

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Instructor

Hurix Digital

Coursera

302 Courses 23,476 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.