Yes, Module 8 includes a dedicated 19-minute video, "Google Ads with Gemini AI," the longest single video in that module, covering how Google's AI supports campaign creation and optimization directly inside the platform. This ties into the module's broader theme of applying Gemini AI and campaign experiments to optimize results across Performance Max and other specialized campaign types.

Google Ads Manager (also called My Client Center or MCC) is an account structure that lets agencies or advertisers managing multiple accounts oversee them all from one place. This course covers it directly in Module 1, "Manager Accounts and My Client Center Overview," alongside the broader account hierarchy every Google Ads user works within.

Module 7, "Remarketing, Audiences, and the Shared Library," covers building remarketing campaigns using Audience Manager, Customer Match, and GA4 audiences, plus automating your account with rules and Google Ads Scripts. You'll finish with a hands-on peer review project building a real remarketing campaign with audience segments and automation rules.

Google Ads doesn't have a fixed cost, you set your own budget and bid strategy, and actual spend depends on competition for your keywords, your industry, and the bidding strategy you choose. This course teaches you exactly how to control that cost: Module 4 ("Bidding Strategies and Budget Planning") covers the full range of bidding approaches, from Manual CPC to Target CPA and Target ROAS, along with budgets and forecasting.

You can access course content through a free trial where available, though earning the shareable certificate requires purchasing the Certificate experience through standard Coursera pricing. Financial aid is available for eligible learners who can't afford the enrollment fee, with a link to apply directly on the course description page.

This course teaches you to spend on Google Ads effectively as an advertiser, driving traffic, conversions, and sales for a business, rather than earning money by hosting ads on your own website (a different concept, often called AdSense or publisher advertising). If you're specifically looking to monetize a website by displaying ads on it, that's outside this course's scope, its focus is running profitable paid campaigns as the advertiser, not generating ad revenue as a publisher.

This course is built specifically to teach Google Ads from the ground up, no prior Google Ads experience is required, though basic digital marketing knowledge, website familiarity, and a Google account are recommended. Across 8 modules, you'll move from account setup and search campaigns through bidding, Display, conversion tracking, remarketing, and finally specialized campaign types including Performance Max, finishing with a real, hands-on portfolio of campaign work.

By the end of Google Ads Mastery: Search to Performance Max course, you'll walk away with a real portfolio of campaign work, not just theory. Every module includes a hands-on peer review project, from setting up your first account to building search, Display, and remarketing campaigns, all leading up to Module 8's capstone: "Build and Audit a Complete Google Ads Program for a New Brand," a 60-minute peer review that ties the entire course together.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.